SOURCE: CrossTech Ventures; New Marketing Labs

CrossTech Ventures; New Marketing Labs

www.crosstechmedia.com, New Marketing Labs, new media

February 10, 2011 09:20 ET

CrossTech Ventures, LLC. Acquires KMS Media Partners

CrossTech Ventures and KMS Media Partners to Join Forces to Offer Full Service Digital Media Management Firm

BOSTON, MA--(Marketwire - February 10, 2011) - CrossTech Ventures (CTV) today announced it has acquired KMS Media Partners. KMS Media Partners (KMS) is a full service digital media management firm representing talent, traditional media companies and online media startups. 

Following the acquisition KMS will operate alongside the growing portfolio of companies for Canton-based CrossTech Ventures. CrossTech was co-founded by brothers Nick and Stephen Saber fourteen years ago. CTV is an integrated events and media company specializing in real-time and online experiences primarily around business technology for mid-sized enterprises and organizations. ITEC, New Marketing Labs and the recently launched social media web television channel www.ThePulseNetwork.com are also operated by CTV. 

KMS Media Partners provides strategic guidance to media companies and emerging new media platforms. KMS has built a client base with projects for Oprah Radio/Harpo Productions, Fox News Radio, PGA TOUR, International Creative Management, Tony Kornheiser, Max Kellerman, The Pulse Network, Tauntr.com, Apperian, Foneshow, Radio Spirits, and Stephan Multimedia.

KMS was launched in January 2009 by veteran Boston media executive Kevin Straley. Prior to launching KMS Kevin served as SVP of News, Talk, Sports Programming where he was a key member of senior management team who launched XM Satellite Radio, the first national Satellite Radio Company. During his tenure at XM he launched over one hundred channels and expanded the sports platform to over five thousand play-by-play broadcasts per year. Mr. Straley began his career as Program Director for WRKO where he helped to develop groundbreaking programs including "The Howie Carr Show" and "Two Chicks Dishing."

According to partner Nick Saber, "We are extremely excited to have Kevin on board. His expertise and knowledge of the media landscape was integral in launching The Pulse Network. Kevin has a unique skill to be able to leverage both traditional and digital media to deliver unmatched results."

Kevin added, "I am really looking forward to the expanded role with the team at CrossTech. Our combined resources allow us to offer existing and prospective clients a comprehensive suite of social and digital media tools. Now KMS with CTV provides a three-hundred-and-sixty degree content strategy through traditional media, digital media and social media."

About CrossTech Ventures

CrossTech Ventures is a boutique venture investment firm. Unlike traditional venture investment firms, we invest human capital and expertise into a business. We partner with our entrepreneurs to position them in the best possible way for success by providing guidance, back-office support, IT, developmental support, sales and marketing expertise. 

In 2010 CrossTech Ventures launched ThePulseNetwork.com. TPN is the first Social TV Network™ delivering viewers live streaming video programs combined with social media conversation. TPN is an online and mobile format that produces daily shows while integrating conversation from Twitter and other social media platforms. 

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