SOURCE: 2045Tech

2045Tech

May 30, 2013 07:00 ET

Crowd-Sourced IndieGoGo Campaign Launched for Accurate, Italian-Designed Smartphone Breathalyzer

VENICE, ITALY and PALO ALTO, CA--(Marketwired - May 30, 2013) - According to conventional wisdom, Italian design is tops; Italian technology, not so much. Disproving this truism is FLOOME™, the most accurate smartphone-powered breathalyzer, which was crafted by a young team of award-winning Italian technologists and industrial designers. After a highly successful product launch, the team behind FLOOME, 2045Tech, has just kicked off a crowd-sourced IndieGoGo fundraising campaign.

With consumers asking where they can buy FLOOME and product release slated for this fall, 2045Tech is using this modern funding option to cover first-run production costs of $135,000. The IndieGoGo campaign runs through June 8. (http://igg.me/at/floome)

With its preliminary FDA application already approved, another key milestone for 2045Tech is protecting FLOOME's innovative technology. A patent has been filed for a clever "vortex whistle" that measures the quantity of breath going through the device. In addition, sleek, fits-in-your-palm FLOOME incorporates the fuel cell sensors used in professional breathalyzers to detect ethanol molecules.

The ethanol information coupled with the volume of breath are calculated in the smartphone app, determining the Blood Alcohol Content (BAC). In fact, FLOOME is the first smartphone app/accessory to give precise BAC levels equivalent to those measured by the bulky, costly professional equipment used in the field. In addition, the device never needs charging.

"We are very confident that the Floome breathalyzer meets a real need in the marketplace," said Fabio Penzo, CEO. "In side-by-side comparisons with professional breathalyzers, FLOOME delivered extremely similar results, with less than 0.1 g/L (0.01 g/dL) BAC differences. This confirmed laboratory test results showing a consistent standard deviation of less than 10%."

The device is now being pre-sold at $65 (£45/50EUR ) and will retail for $80 (£55/60EUR ) when it comes to market in the fall.

About 2045Tech

2045Tech is an Italian start-up company that develops devices that combine innovative technology with beautiful design. Founded by a team of friends and colleagues at the University of Padua, Italy, 2045Tech was launched in February 2013 near Venice, Italy. 2045Tech intends to expand its portfolio in the U.S. market after FLOOME, its first product. The company has staff in Italy and in Palo Alto, Calif. For more information, visit www.2045tech.com.

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