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Crowdcast and The 2.0 Adoption Council Partner to Launch a New Prediction Market to Gauge Enterprise 2.0 Adoption
The Adoption Index Prediction Market Will Create an Important Benchmark for Measuring Enterprise 2.0 Trends
| Source: Crowdcast
SAN FRANCISCO, CA--(Marketwire - November 4, 2009) - Crowdcast, along with Susan Scrupski and
The 2.0 Adoption
Council, is launching the Adoption Index Prediction Market today at the
Enterprise 2.0 Conference. The prediction market will be open to the public
and will forecast Enterprise 2.0 adoption key indicators, measuring how
these 2.0 tools and philosophies are transforming business operations.
"With this prediction market, we'll have a new, powerful way of collecting
data and opinions around the growth of Enterprise 2.0, creating a benchmark
that will enable us to track the evolution of the market and how it takes
shape over time," said Susan Scrupski, founder of The 2.0 Adoption Council.
"One aspect of the social web is that we tend to subscribe to voices we
agree with. But there's a danger in not seeing what the whole world is
doing and hopefully this market will allow us to leave the echo chamber and
broaden our horizons."
The prediction market aims to forecast the survey results from this year's
2.0 Adoption Council Index. It will play a complementary role to the
Council's state-of-the-market survey, which provides regular snapshots of
the current state of adoption and tracks and forecasts growth. The Adoption
Index will help establish a credible benchmark for measuring the progress
of 2.0 technologies in the enterprise and will be based on the next survey
to be conducted in June 2010.
"One of the main ideas behind prediction markets is the power of the wisdom of the crowd to forecast
trends with high accuracy," said Leslie Fine, chief scientist of Crowdcast.
"The Adoption Index Prediction Market will enable the 2.0 Adoption Council
to gather input from the broader community, and will give a voice to
everyone who has knowledge or interest in this space. By rewarding and
empowering those contributing accurate forecasts, the Adoption Index
Prediction Market should paint an accurate, complete picture of where
Enterprise 2.0 is going and how fast it's getting there."
To request an invite to participate in the Adoption Index Prediction
Market, please visit http://surveys.crowdcast.com/adoption. The Adoption
Index Prediction Market will be live today at 3 pm PT, please visit
https://adoptionindex.crowdcast.com.
About Crowdcast
Crowdcast is a leading provider of collective intelligence and prediction
market solutions that dynamically aggregate employee, partner, and key
stakeholder knowledge to deliver more accurate and insightful forecasts.
Founded by an expert in enterprise forecasting, the Crowdcast team includes
a leading researcher in prediction market design and experienced executives
and staff from the enterprise software industry. Leading organizations
using Crowdcast include: NERA and CFO Magazine. For more information, visit
http://www.crowdcast.com.
About The 2.0 Adoption Council
The 2.0 Adoption Council is an exclusive community for peer-based,
information-sharing on the latest thinking, best practices, case studies
and strategic counsel associated with executing socio-collaborative
strategies and projects in the large enterprise. Members include many of
the largest market-leading multi-nationals who are currently in some phase
of 2.0 adoption. For more information on the Council, visit
http://www.20adoptioncouncil.com.