SOURCE: Novalogy

Novalogy

May 19, 2015 08:00 ET

Crowdfunding Campaign Launches to Bring Light-Based, Energy-Boosting Wearable to Market

Scientifically Backed 'Pro-Sumer' Wearable Prototype Improves Sleep, Increases Energy Levels and Minimizes Jet Lag

SAN FRANCISCO, CA--(Marketwired - May 19, 2015) - Wearable World Congress -- Novalogy, a wearable tech company, today unveiled AYO, an advanced, scientifically backed wearable device which uses clinically backed lighting technology to actively improve sleep, increase energy levels and minimize jet lag. In tandem with its U.S. debut at Wearable World Congress 2015, an Indiegogo crowdfunding campaign has launched to bring the light-based, energy-boosting wearable to market. All funds will be used to accelerate the development of the unique AYO design -- comprised of sleek, Bluetooth-connected eyeware, featuring sophisticated biological lighting, paired with an intuitive, customizable mobile app.

Contemporary lifestyles and indoor work environments have led to imbalanced hormone levels in many people due to lack of natural sunlight and exposure to artificial light for extended periods of time. This can result in lack of energy, sleep disorders and can even have serious negative effects on long-term health, including heightened risk of obesity, diabetes, cardiovascular issues and cancer.

By wearing the AYO device for just 20 minutes a day, users can experience increased energy and improved hormone levels through the innovative use of safe and natural Blue Light treatment. Frequent travelers can finally beat jet lag quickly, feeling fully refreshed no matter what time zone they happen to be in. AYO's mobile app measures and tracks energy levels over time, and its algorithms calculate the best time and duration for regular activities such as exercise, meals and sleep.

"AYO is the first step in the personal adjustment of internal bodyclocks," said Professor Bert van der Horst, Chairman of Health and Chronobiology, Erasmus Medical Center. "It will help us to improve our lifestyle, to remain healthy and to keep the doctor away."

"Waking up early in the morning should happen naturally and travel should be enjoyable, not exhausting," said Branislav Nikolic, CEO at Novalogy. "AYO combines state-of-the-art technology, innovative thinking and scientifically proven methods to optimize circadian rhythm and balance the user's master biological clock for a healthier, happier and more active life."

For more details, please visit www.GoAYO.com, @AyoLight or the AYO Facebook page. To experience AYO first-hand at Wearable World Congress 2015, please visit booth 28. A commercial release date will be announced later this year. To stay updated on AYO's progress or to contribute to the crowdfunding campaign, please visit: http://igg.me/at/ayo

About Novalogy
Novalogy are a team of innovators, visionaries, designers, engineers, programmers and entrepreneurs aspiring to create meaningful innovative solutions that will be used by millions of people every day.

We live active lives, enjoy wide range of sports and activities, and are passionate about health and wellbeing. For us the magical formula for success is to unite your passion with your work and simply love what you do -- that's exactly why we started Novalogy.

We perceive limitless possibilities for improving and enhancing human life and wellbeing by combining technology, science and creative thinking.

US Office:
92 Aspen Lane, Stamford, CT 06903, US

EU Office:
4 Gen. Y. V. Gurko Street, Floor 2, Sofia, 1000, BG

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