June 30, 2016 03:00 ET Reveals Tips for Selecting Email Marketing Software

SANTA FE, NM--(Marketwired - June 30, 2016) - The leading provider of online software reviews,, has released a set of tips to assist buyers in selecting effective email marketing solutions. The tips outline a set of strategies which buyers can use to determine which email marketing tools are most likely to meet their requirements based on their approach to email marketing and their budget. While the tips are not a guaranteed criterion for selecting the right email marketing software, the tips can help reduce the risk of dissatisfaction with software vendors that don't consistently meet their requirements. recommends that buyers identify email marketing software with ample positive reviews written by users with a real name and profile attached to their review. allows for reviewers to link their LinkedIn account to their recommendation enabling visitors to learn more about reviewers. Many vendors will include testimonials on their website; provides reviews on vendor profiles as a means of allowing buyers to determine the merit which the reviews have over the quality of the software.

Second, it is recommended for those searching for email marketing software to identify their needs and objectives with email marketing solutions and to use feature lists as a guide towards determining whether the software meets all of those objectives. Not every email marketing solution will have the same tools and features. It is important to understand which features are most important for your and to determine whether those being considered place emphasis on those features or not. If possible, utilizing trial or test versions of the software can ensure the solution meets your needs.

Those searching for effective email marketing solutions can visit:

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Contact Information

  • Contact Information
    Samuel Powers
    530-B Harkle Road,
    STE 100,
    Santa Fe, NM 87505