February 02, 2016 03:00 ET Reveals Tips for Selecting Marketing Automation Software

SANTA FE, NM--(Marketwired - February 02, 2016) -, a platform for reviewing and ranking marketing automation software, has released a guide assisting those searching for marketing automation software. The tips outline the best practices to follow in order to identify marketing automation tools which most often meet the needs and expectations of their customers. While the tips are not a guaranteed criterion for selecting the right marketing automation software, the tips can help reduce the risk of dissatisfaction with software that doesn't consistently meet their requirements.

First, recommends that buyers consider marketing automation software vendors which have a history of in-depth reviews written by real people. As the Internet has become a primary source for research, it has also become an opportunity for many companies to create reviews which may be biased towards the side of the provider. It is recommended for buyers to not only try identify reviews which may be critical of software vendors, but to utilize multiple reviews and sources. Many vendors will include testimonials on their website; provides reviews on vendor profiles as a means of allowing buyers to determine the merit which the reviews have over the quality of the software.

Second, it is recommended for buyers to better identify their needs and objectives with marketing automation software and to use feature lists as a guide towards determining whether the software meets all of those objectives. Not every marketing automation suite will have the same tools and features. It is important to understand which features are most important to your company and to determine whether those being considered place emphasis on those features or not. If possible, utilizing a trial or test version of the software can be beneficial towards determining whether the software will meet the identified needs.

Finally, recommends selecting marketing automation software with compatibility with the services a buyer currently uses. Marketing automation platforms can be directly compatible with services that a buyer is already using while some may have difficulty communicating with existing platforms and services. It is important for a buyer to ensure that their marketing automation platform already supports the software they already use and to ensure that the integration process is simple or seamless.

Those search for effective marketing automation solutions can visit:

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About is a crowdreviewing platform which ranks over 500 software categories and 200 service categories.

Contact Information

  • Contact Information
    Samuel Powers
    530-B Harkle Road,
    STE 100,
    Santa Fe, NM 87505