February 27, 2016 03:00 ET Reveals Tips for Selecting Marketing Automation Software

SANTA FE, NM--(Marketwired - February 27, 2016) -, a platform for reviewing and ranking online software, has released a guide assisting those searching for marketing automation solutions. The tips outline best practices buyers can follow in order to identify marketing automation software which most often meet the needs and expectations of their users. While the tips do not provide a guaranteed means of finding the perfect marketing automation solution, the tips can help reduce the risk of selecting software that does not meet the needs and requirements of the buyer.

First, recommends that buyers consider marketing automation software vendors which have a history of in-depth reviews written by real people. As the Internet has become a primary source for research, it has also become an opportunity for many companies to create reviews which may be biased towards the side of the provider. It is recommended for buyers to not only try to identify reviews which may be critical of software vendors, but to utilize multiple reviews and sources. Many vendors will include testimonials on their website; provides reviews on vendor profiles as a means of allowing buyers to determine the merit which the reviews have over the quality of the software.

It is also recommended for buyers to identify their needs and objectives in regards to how they want to reach their users and which marketing activities they are looking to automate. By using feature lists and online reviews it is possible to understand what types of marketing automation activities the platform supports and which it is most effective in utilizing. Not every marketing automation solution will have the same tools, features, or reporting mechanisms.

Those searching for effective marketing automation solutions can visit:

Those interested in joining can visit the following page to register or claim their profile:

About is a crowdreviewing platform which ranks over 500 software categories and 200 service categories.

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Contact Information

  • Contact Information
    Samuel Powers
    530-B Harkle Road
    STE 100
    Santa Fe, NM 87505