March 23, 2016 03:00 ET Reveals Tips for Selecting Marketing Automation Software

SANTA FE, NM--(Marketwired - March 23, 2016) -, a platform for online software reviews, has announced tips to assist buyers in selecting effective marketing solutions. urges those searching for a marketing automation solution to perform in-depth research on the solutions available in order to determine which solution will work best to meet their marketing needs and objectives. While the tips do not produce guaranteed results, the tips can help reduce the risk businesses have in potentially selecting a marketing automation solution that will not meet their identified objectives. recommends that buyers consider marketing automation solutions which have ample reviews written about them with an in-depth look at the pros and cons of the software. As more companies offer their own marketing automation solution to the industry it will become increasingly important to perform research prior to making a selection. It will also become important for buyers to inspect reviews to determine whether or not the review was left by a customer or by a biased party with the intent of spreading misinformation. Buyers should consult multiple reviews prior to making a purchasing decision. provides reviews on vendor profiles as a means of allowing buyers to determine the merit which the reviews have over the quality of the software.

Second, it is recommended for buyers to better identify their needs and objectives with marketing automation software and to use feature lists as a guide towards determining whether the software meets all of those objectives. Not every marketing automation suite will have the same tools and features. It is important to understand which features are most important to your company and to determine whether those being considered place emphasis on those features or not. If possible, utilizing a trial or test version of the software can be beneficial towards determining whether the software will meet the identified needs.

Those searching for effective marketing automation solutions can visit:

Those interested in joining can visit the following page to register or claim their profile:

About is a crowdreviewing platform which ranks over 500 software categories and 200 service categories.

Embedded Video Available:

Contact Information

  • Contact Information
    Samuel Powers
    530-B Harkle Road,
    STE 100,
    Santa Fe, NM 87505