May 12, 2016 03:00 ET Reveals Tips for Selecting Marketing Automation Software

SANTA FE, NM--(Marketwired - May 12, 2016) -, the leading provider of crowdsourced software reviews, has released a guide to assist buyers in selecting effective marketing automation software. With many companies offering their own take on how marketing automation should be handled it has become important for buyers to perform their own research prior to making a purchasing decision. While the tips are not a means of finding a perfect solution, the tips can reduce the risk of selecting software that will need meet the needs and requirements of the client.

Buyers of marketing automation software are encouraged to consider vendors whose software has had ample reviews written by actual customers. Online reviews are an effective way to identify the issues and frustrations of other users as well as understanding what types of companies or professionals use the software being offered. Buyers should also consult multiple resources in order to gather information from different sources. It is important to find reviews written by those which may not have a particular bias towards the provider.

Second, it is recommended for buyers to better identify their needs and objectives with marketing automation software and to use feature lists as a guide towards determining whether the software meets all of those objectives. Not every marketing automation suite will have the same tools and features. It is important to understand which features are most important to your company and to determine whether those being considered place emphasis on those features or not. If possible, utilizing a trial or test version of the software can be beneficial towards determining whether the software will meet the identified needs.

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Contact Information

  • Contact Information
    Samuel Powers
    530-B Harkle Road,
    STE 100,
    Santa Fe, NM 87505