June 26, 2016 03:00 ET Reveals Tips for Selecting Marketing Automation Software

SANTA FE, NM--(Marketwired - June 26, 2016) -, a platform for reviewing and ranking online software, has released a guide assisting those searching for marketing automation solutions. The tips outline best practices buyers can follow in order to identify marketing automation software which most often meet the needs and expectations of their users. While the tips do not provide a guaranteed means of finding the perfect marketing automation solution, the tips can help reduce the risk of selecting software that does not meet the needs and requirements of the buyer. urges buyers to consider marketing automation software with ample reviews written by actual customers and users of the software. When reviewers leave a review on the website, they are encouraged to attribute their review to their name and LinkedIn profile, enabling visitors to learn more about the reviewers. It is recommended that buyers exercise caution when reading reviews left without attribution, or left by reviewers which may have a bias such as a direct connection to the software publisher.

It is also recommended for buyers to identify their needs and objectives in regards to how they want to reach their users and which marketing activities they are looking to automate. By using feature lists and online reviews it is possible to understand what types of marketing automation activities the platform supports and which it is most effective in utilizing. Not every marketing automation solution will have the same tools, features, or reporting mechanisms.

Those searching for effective marketing automation solutions can visit:

Those interested in joining can visit the following page to register or claim their profile:

About is a crowdreviewing platform which ranks over 500 software categories and 200 service categories.

Contact Information

  • Contact Information
    Samuel Powers
    530-B Harkle Road,
    STE 100,
    Santa Fe, NM 87505