SOURCE: CrowdStar


May 17, 2010 09:00 ET

CrowdStar Adds Niren Hiro as Chief Executive Officer

Former Media Industry and AdMob Executive to Drive Facebook Social Games Leader CrowdStar Through Exponential Growth and Global Expansion

DUBLIN, IRELAND and BURLINGAME, CA--(Marketwire - May 17, 2010) -  CrowdStar, the creator of popular mass market social games including category leader Happy Aquarium, today announced that Mr. Niren Hiro, a former executive at AdMob Inc., has joined the company as Chief Executive Officer.

Hiro joins CrowdStar as the company's popular Facebook games approach a player base of 50 million players per month. During the first half of 2010, CrowdStar also launched its flagship game Happy Aquarium in the high growth, hyper-competitive Japanese gaming and virtual goods market, and the title is growing rapidly on the Japanese social network Mixi, across both the PC and advanced mobile phone platforms.

"Niren brings an incredible wealth of knowledge and experience to CrowdStar from high growth media, entertainment, and mobile companies like Yahoo!, MTV and AdMob both in the U.S. and internationally," said Peter Relan, Co-Founder of CrowdStar, who will continue in his role as Executive Chairman. "Social games, virtual goods, and micro-transactions will grow manifold in the coming years and I look forward to working with Niren as he leverages his entertainment and media background to steer CrowdStar's network of games to even higher levels of success."

"Peter and the entrepreneurial team at CrowdStar have done an incredible job of rapidly innovating to engage the global Facebook audience with high quality games," said Hiro. "I am really looking forward to working with a tech-savvy, creative and ambitious team to launch new social games across both the online and mobile platforms, expand into new markets, and add new sources of revenue."

"With Niren's help in growing our company, we will accelerate the CrowdStar tradition of delighting our existing players, while also innovating with our highly creative team to launch standard-setting new games that will earn us the patronage of our next 100 million users," said CrowdStar Co-Founders Suren Markosian and Jeffrey Tseng.

Hiro has 20 years of international experience at top Internet, mobile and media companies including Yahoo!, CBS Sportsline, MTV Networks, Plus Channel, and BPL Mobile. Prior to CrowdStar, Hiro joined AdMob in 2006 as Vice President of Worldwide Business Development, and built and led the team responsible for AdMob's strategic partnerships and traffic acquisition in North America and worldwide, as well as the company's business expansion into Asia Pacific, Latin America, and Africa. Hiro has deep entrepreneurial roots. When he was 21, he founded a highly successful processed foods company in Japan, where he was born and raised, and today he is an angel investor in several promising startups. Hiro has a BS in Finance and a MBA from Boston University, has two daughters, and lives in the San Francisco Bay Area.

About CrowdStar
CrowdStar is the coolest social gaming company on the web with a network of over 50 million gamers. CrowdStar is the home of some of Facebook's most fun and entertaining games including Happy Aquarium, Happy Island, Happy Pets and Zoo Paradise. Quickly growing into one of the largest gaming developers on Facebook, CrowdStar continues to accelerate at exponential speed. CrowdStar, a Youweb incubated company, was founded by Suren Markosian and Jeff Tseng with offices outside of San Francisco. For more information visit

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