SOURCE: Widen Enterprises

Widen Enterprises

June 13, 2013 10:20 ET

Crowley Maritime Corporation Chooses Widen Digital Asset Management Solution

Leader in Global Logistics Replaces Custom Printed Application With Widen DAM for Enhanced User Experience, Flexible Features, and Zero Maintenance

MADISON, WI--(Marketwired - Jun 13, 2013) - Crowley Maritime Corporation, a global leader in maritime solutions, transportation, and logistics, today announced the selection of Widen Enterprises for its Digital Asset Management needs. Crowley replaced its high-maintenance installed system with cloud-based Widen DAM to provide a better user experience for employees and to gain greater system configuration options.

"Crowley selected Widen over their competitors for a variety of reasons, including the user experience, flexibility in configuration, and the ability to use workflow approvals to collaborate with our employees. We are excited that we can replace one of our custom printed applications with the Widen solution," said Mark Miller, Director of Corporate Communications at Crowley.

Crowley's installed DAM system had become difficult to maintain and fell many versions behind the latest update. The company wanted to move to a SaaS-system that the provider would maintain and update.

The maritime services company needed a DAM solution that could accommodate business development professionals amongst the company's 5,300 employees around the world. Crowley plans to phase in users as needed. With Widen, the Crowley DAM administrators will be able to add users on-the-fly.

Crowley anticipates moving up to 1 TB of data from their legacy system, which lacks a governance model. As Crowley's DAM user-base grows, governance will become even more demanding, but Widen's solution will make roles and permissions easy to manage.

To find out more about Crowley Maritime Corporation, visit http://www.crowley.com/

To learn more about Widen digital asset management, visit http://www.widen.com/

About Crowley Maritime Corporation
Crowley Maritime Corporation is a US owned and operated marine solutions, transportation and logistics company providing services in domestic and international markets through six operating lines of business: Puerto Rico/Caribbean liner services; Latin America liner services; logistics; marine contract solutions; deep sea petroleum transportation; and petroleum transportation, distribution and sales in Alaska.

About Widen Enterprises, Inc.
Based in Madison, Wisconsin, Widen has honed its more than 60 years of experience in premedia services and color management specifically for assisting customers with building brand equity and supporting consistent brand representation across print and Web communications. Through its inventive suite of Web-based digital asset management applications, Widen software services provide marketing networks with real-time, Web-based access to clients' digital asset libraries, subsequently eliminating manual search and file preparation time, costs related to replacing images and videos that cannot be located, and added costs for hardware, software and upgrades. For more information, visit: http://www.widen.com.

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