SOURCE: CrownPeak


September 21, 2010 11:00 ET

CrownPeak Enables Healthfirst to Place Customers First With Enhanced Web Sites

LOS ANGELES, CA--(Marketwire - September 21, 2010) -  CrownPeak, the company defining the future of Software-as-a-Service (SaaS) Web content management, today announced that Healthfirst has implemented CrownPeak's award-winning cloud-based Web content management system to help better manage and optimize their Web sites: and

Healthfirst is the largest Medicaid managed care plan in New York City and the second largest Medicare Advantage plan. The not-for-profit organization is headquartered in lower Manhattan and is sponsored by a number of not-for-profit and public hospitals in the metropolitan area. With over 560,000 members, Healthfirst strives to ensure that information is made available in a timely manner and is easily accessible to members, providers and the public.

The CrownPeak CMS has enabled internal stakeholders at Healthfirst to easily and quickly update general company and member services information, in addition to other health-related content on their Web sites. Additionally, Healthfirst will develop a new landing page program to support their lead generation and online marketing efforts -- and CrownPeak CMS will facilitate that effort.

"The ability to communicate effectively with our communities in a timely fashion is extraordinarily important in our industry," said John Cheng, Chief Marketing Officer for Healthfirst. "Now with CrownPeak, we can more effectively manage and optimize our content for marketing and community outreach programs."

In addition to implementing the actual content management system, CrownPeak also manages Web hosting for Healthfirst and is assisting with implementing innovative online marketing strategies to increase and maximize Web use.

"Managed health plans will obviously be going through fundamental changes over the next few years due to healthcare reform," said Jim Howard, Chief Executive Officer of CrownPeak. "We are honored that an organization like Healthfirst trusts us to help them tackle the online component in order to proactively adapt to the changing landscape of healthcare. We look forward to helping them optimize their entire Web presence and serve the community better."

About CrownPeak
CrownPeak, the market leader in Software-as-a-Service (SaaS) Web content management and optimization solutions, offers online marketers the easiest way to manage, target, publish and analyze Web content on their Web sites, micro-sites, mobile media, or landing pages. CrownPeak's enterprise-grade SaaS operates on any Web server or platform, and seamlessly integrates with other ECM systems.

Hundreds of diverse organizations such as Skype, Nissan, Alico, Defenders of Wildlife, EMI Music and the State of Virginia have realized the value in CrownPeak's renowned ease-of-use, its 24x7 customer support and guaranteed response times. CrownPeak has been named to EContent's 100 most influential companies list, has won eWeek's prestigious Analysts Choice Award and InfoWorld's Product of the Year Award and has been named a finalist for Best Customer Service from the American Business "Stevie" Awards for the last three years running.

About Healthfirst
Established in 1993, Healthfirst is a not-for-profit managed care organization that provides high-quality healthcare coverage to low-income individuals and families living in New York and New Jersey. Our mission is to improve the health and well-being of underserved populations by providing effective managed care services through comprehensive provider partnerships and reinvesting in our hospitals. Healthfirst offers a variety of government-sponsored health insurance programs, including New York State's Child Health Plus, Family Health Plus, Medicaid, and Medicare. The Healthfirst family of companies includes Healthfirst in New York, Healthfirst NJ in New Jersey and HF Management Services, which provides comprehensive administrative services to healthcare organizations in New York and New Jersey, as well as Senior Health Partners, a not-for-profit managed long term care plan serving Medicaid-eligible clients in Manhattan, Bronx, Queens and Brooklyn. For more information, visit the company's Web sites at and

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