SOURCE: CrownPeak

April 11, 2006 08:00 ET

CrownPeak Helps Online Marketers Create and Manage RSS Feeds With New Capabilities

Company Extends Its Leadership in On-Demand Web Content Management With New Media Features for RSS and Content Syndication

LOS ANGELES, CA -- (MARKET WIRE) -- April 11, 2006 -- CrownPeak (www.crownpeak.com) today announced new media features aimed at helping online marketers create and manage RSS feeds. Through new RSS and Content Syndication capabilities, the software service leader in content management is offering companies an easy and cost-effective way to automatically create RSS feeds for their Web sites -- without the hassle of maintenance or management.

"RSS is clearly the next big thing for online marketers and publishers," said CrownPeak CEO Jim Howard. "Now any Web site manager can enable RSS for their site by inserting one line of code. CrownPeak does the rest."

Myriad verticals such as publishing, non-profit and government use RSS (or Really Simple Syndication) to distribute news and information to customers and business partners. With RSS, organizations can instantly increase their content audience because users are able to see any content updates -- without having to actually visit the Web site or open an email. Additionally, RSS allows other web sites to feature an organization's content automatically -- with no extra effort on their part -- which also helps expand their audience and, ultimately, drive conversions.

"RSS feeds are essential in enabling our users to have access to content quickly and efficiently," said David Klein, general manager of online services at Pensions & Investments (www.pionline.com) and InvestmentNews (www.investmentnews.com). "With CrownPeak's RSS capabilities, we can not only offer our readers a 'what's new' and department-by-department feed, but users can also personalize their own custom RSS feed using the search system. With these tools, we expect to increase our traffic and viewer retention rate by quickly and accurately delivering the content our users want."

CrownPeak's RSS solutions offer these companies a full range of features, including:

--  Automated RSS Feeds: Any Web site marketing manager can be enabled to
    create RSS feeds easily and automatically by simply publishing a piece of
    content on an RSS feed.  Feeds can also be automatically created from any
    part of their existing Web site content. Either method can be deployed in
    less than a day.
    
--  Personalized RSS Feeds: Even more powerful is the ability for visitors
    to personalize their RSS feeds.  Visitors can define a search using a
    keyword or phrase, based on special interests, and subscribe to
    personalized RSS feeds when new content related to that keyword or phrase
    appears on the Web site using CrownPeak.
    
--  Inbound and Outbound Content Syndication: On the publishing side of
    RSS Feeds, companies can use CrownPeak CMS to import and publish any kind
    of XML -- including RSS Feeds.  Any RSS feed can be automatically imported
    into the CMS on any frequency and can then either itself be published as an
    RSS feed -- or as a static piece of content to the customer's web site.
    

Pricing and Availability

CrownPeak RSS Solutions are available now. Pricing starts at $250/month. For more information, please go to www.crownpeak.com/RSS or contact sales@crownpeak.com

About CrownPeak

CrownPeak is the first company to provide enterprise-level Web content management and site search as a hosted service. These offerings are the foundation of CrownPeak's 360-Degree Site Management solution, which provides a full range of technology needed to manage and deliver Web site content. Together with IBM and RackSpace Web hosting, CRM from Salesforce.com and Convio and, the newest integration, WebTrends Web analytics, CrownPeak can offer both current and prospective customers everything they require to fully manage their sites through best-of-breed, customizable on-demand software solutions with a single point of contact. Serving both enterprises and vertical industries, CrownPeak works with such clients as Crain Communications, Trek Bicycles, Hyundai Motors, the State of Virginia and the University of Southern California. CrownPeak has been named to EContent's 100 most influential companies list, has won eWeek's prestigious Analysts Choice Award and InfoWorld's Product of the Year Award and has been named an SIIA Codie Award finalist for Best Content Management System every year since 2003.

Contact Information

  • Press Contact:
    Kevin Cartwright
    SHIFT Communications
    Phone: 415-591-8413
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