SOURCE: CrownPeak

March 05, 2007 09:00 ET

CrownPeak Launches Interactive Agencies Program, Provides Free Software and Training to Qualified Agency Partners

Web Content Management Leader Enables Interactive Agencies to Improve Client Web Sites With Collaborated Software Implementation

LOS ANGELES, CA -- (MARKET WIRE) -- March 5, 2007 -- CrownPeak (, the company defining the future of content management, announced today its CrownPeak for Interactive Agencies Program. The program helps agencies provide customized and unique Web site management solutions without the overhead, time constraints and worry about technological limitations.

A client approaches an interactive agency to get fresh ideas for improving their Web site strategy and its business uses. As an interactive agency works on a site redesign, implementing an effective and easy-to-use content management system is essential. Before, agencies had little choice but to either buy unwieldy software and become experts at deploying a data center, or completely divest themselves of the responsibility altogether. CrownPeak's solution provides interactive agencies with the best of both worlds. CrownPeak Partner agencies can now outsource a complete Web site management platform, or work directly in the CrownPeak CMS to integrate their custom solutions. Partners that integrate CrownPeak's CMS for their client sites avoid the hassles of managing a complex technology infrastructure, while saving time and money. CrownPeak takes care of the technology, so the agency can take care of its core business task -- the clients' Web strategies.

The agency program allows qualified, participating agencies to do as much or as little of the CMS implementation, development or support as they are comfortable with. This also allows them to earn additional revenue from both the services side and the software side as a CrownPeak reseller. Using the CrownPeak CMS delivered as a Software-as-a-Service means there is no software to install, no hardware to buy and no infrastructure to manage. Their customers' projects will be completed much faster compared with using an installed, custom built or open source solution.

The CrownPeak for Interactive Agencies Program offers the following three tiers of involvement:

--  CrownPeak Partner Agency - Agencies simply sell CrownPeak to customers
    or introduce CrownPeak to opportunities. CrownPeak takes care of all
    implementation and support.
--  CrownPeak Enabled Agency - Agencies enable their teams to implement
    and support CrownPeak's software solutions for their customers. Agencies
    get special pricing, training and specialized support.
--  CrownPeak Certified Agency - All CrownPeak partners can become
    CrownPeak Certified for either just design and strategy or full
    implementation of the software.  CrownPeak Certified Agencies receive
    direct leads from CrownPeak's sales team.
The new program provides CrownPeak Enabled Agencies with a free instance of CrownPeak Software to use for demonstrations and/or for the agency's own Web site management. CrownPeak will also provide developer training, sales materials and a dedicated CrownPeak Partner Representative to qualified agencies. In return, and in order to stay qualified, CrownPeak asks partner agencies to bring at least one new customer to CrownPeak CMS per year.

"CrownPeak provides the content management software, training and support that interactive agencies need to develop excellent Web redesigns," says Jim Howard, CEO of CrownPeak. "Interactive agencies shouldn't have to become experts in Web content management. CrownPeak solutions make it easier for them to keep their clients happy, while developing new revenue opportunities."

For more information, email CrownPeak at or visit and sign up through the Agency section of the site.

About CrownPeak

CrownPeak is defining the future of content management with its cost-effective, easy-to-implement software services for enterprise-level Web content management and site search. As the only solution to offer best-of-breed integration with ExactTarget, and WebTrends, CrownPeak's 360° Site Management gives Web site managers complete control over the critical functions involved in delivering a successful, revenue-driving Web site.

Enterprises and vertical organizations such as Crain Communications, Trek Bicycles, Hyundai Motors, the State of Virginia and the University of Southern California have realized the value in CrownPeak's 24x7 customer support and guaranteed response times. CrownPeak has been named to EContent's 100 most influential companies list, has won eWeek's prestigious Analysts Choice Award and InfoWorld's Product of the Year Award and has been named an SIIA Codie Award finalist for Best Content Management System every year since 2003.

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