COGECO Diffusion

COGECO Diffusion

May 20, 2011 14:21 ET

The CRTC Will Consider Cogeco Diffusion's Licence Applications for Two Dedicated Traffic Radio Stations in Montreal

MONTRÉAL, QUÉBEC--(Marketwire - May 20, 2011) - Cogeco Diffusion, who filed with the Canadian Radio-television and Telecommunications Commission (CRTC) applications for two licences to operate AM specialty traffic news stations in the Greater Montréal area under a cooperation agreement with the ministère des Transports du Québec, is pleased that the CRTC has decided to examine these applications without delay. In its filings, Cogeco Diffusion proposes to operate two AM band stations, one French and the other English.

The request is part of ministère des Transports du Québec measures to reduce the impact of the major work on the Greater Montréal area road network over the next few years. Some 1.3 million road users will be affected by the upcoming massive road work sites that will have serious impacts on traffic to and from the northern and southern rings, such as the Turcot Interchange and repairs to several bridges accessing the Island of Montréal.

Because 70% of truckers and drivers in the Greater Montréal area listen to radio while on the road, radio is the ideal medium for reaching them. Being the only group with the facilities needed to respond to the urgency of the situation, Cogeco Diffusion will, with two new stations, reach listeners across a wide territory stretching south from St-Jérome to the Canada-U.S. border and from Valleyfield in the west to Berthierville and Sorel in the east. The stations will be heard as far away as Joliette and Granby.

Up-to-date information, all day long

For news on traffic status, roadways to avoid, road work, alternative routes, construction sites and information on road, weather or public, air or rail transportation conditions, English and French listeners will be able to tune in to up-to-date, live coverage from 4:30 in the morning 'til 1 at night during the week and 6 in the morning 'til 1 at night on weekends. Broadcast times can be extended in exceptional circumstances. The stations will also carry road safety tips and topical traffic-related interviews with Transport Québec representatives.

"Cogeco Diffusion believes its project is right on target both for bringing traffic information to road network users and public, rail or air transportation passengers and being a information feed for key stakeholders such as the ministère des Transports, site superintendants, municipal representatives and spokespeople for transit corporations in the metropolitan area. Our expertise and our facilities are a perfect fit with the traffic news needs of the Greater Montréal area," said Cogeco Diffusion Radio Senior Vice President Richard Lachance.

ABOUT COGECO DIFFUSION

Cogeco Diffusion is a subsidiary of COGECO Inc., a diversified communications company with subordinate voting shares listed on the Toronto Stock Exchange (TSX:CGO). Cogeco Diffusion operates thirteen (13) radio stations across Québec: Rythme FM Montréal, CKOI FM, 98.5, The Q92.5 FM and CKAC-AM in Montréal, FM 93 and 102.9 FM in Québec City, CKOI FM Gatineau in Ottawa-Gatineau, CIME-FM in Saint-Jérôme, Rythme FM Sherbrooke and CKOI FM in Sherbrooke, Rythme FM Trois-Rivières and CKOI FM Trois-Rivières in Trois-Rivières, making it one of Québec's largest radio broadcasters.

Contact Information

  • Marie Carrier
    (514) 764-4761