Crucial Interactive Inc.

Crucial Interactive Inc.


September 04, 2013 14:23 ET

Crucial Interactive to Exclusively Represent BlogHer Inc. in Canada

TORONTO, ONTARIO--(Marketwired - Sept. 4, 2013) - Digital media agency Crucial Interactive ( is expanding its portfolio by securing exclusive Canadian representation for

"We are extremely excited to work with BlogHer," says Damian Cristiani, CEO of Crucial Interactive. "They've opened up a large audience that is second to none, have a track record of achieving success and will be a terrific asset for our clients in delivering fantastic results."

This strategic two-year partnership complements Crucial's current portfolio with a significant and affluent demographic of females. Founded in 2005, BlogHer is a media company created in partnership with leaders across blogs and social media. With millions of monthly unique visitors, 35% of which have a household income of $100,000 or higher, BlogHer attracts valuable discussions led by women online. A curated selection of authentic voices, BlogHer's team works hard to deliver the best and brightest conversations, writers and speakers.

"This is a fabulous opportunity to address our clients' demands for extended visibility within the female demographic. BlogHer attracts over 2.2 million unique visitors per month in Canada," said Petar Bozinovski, President of Crucial Interactive. "We're now able to expand and accelerate our digital offerings to advertisers looking to reach females, by delivering custom integrations and lead discussions within this highly influential audience. This is an extremely important feature as women are responsible for more than 80% of household purchases."

Engaged and influential, today's women visit BlogHer to seek and share advice, opinions and recommendations on a variety of topics from food, parenting and family to health and fashion. As a quality women's community and research hub, BlogHer's custom content programs celebrate women as well as brands in one of the Internet's largest organically grown communities. Crucial's media partnership extends brand reach across mobile and tablet platforms that allows clients to maximize their engagement with customers.

"Crucial's established a string of relationships across the market in order to maximize our ability to really connect with the Canadian audience," added Debbie Wogan, Chief Revenue Officer, BlogHer Inc. "We're confident that Crucial will be able to compile packages targeting a diverse range of demographics, which is important to us."

About Crucial Interactive

Crucial Interactive is a premium digital media company founded in Toronto, Ontario in 2007. Our company specializes in helping brands focus on engaging consumers online. Our clients leverage Crucial's ability to deliver digital engagement by taking advantage of our roster of exclusive web properties, custom integrations and creative services.

Crucial exclusively represents premium and established web properties reaching over 19 MM unique users in Canada monthly, on desktop and mobile, across 9 content verticals. Crucial's strong publisher relationships provide our clients with flexibility and innovative turnkey solutions. Crucial Interactive is a Rebellion Media company.

For more information about Crucial Interactive visit

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