SOURCE: CruiseCam International

August 18, 2008 10:00 ET

CruiseCam International Receives Green Light From Canfield Equipment Service, Inc.

BIRMINGHAM, MI--(Marketwire - August 18, 2008) - CruiseCam International, Inc. (PINKSHEETS: CCMJ) is pleased to announce that it has demonstrated to Canfield Equipment Service, Inc. the capability of its highly functional, economical video system that was developed from the automotive racing platform. Canfield Equipment Service, Inc. is a leading police vehicle outfitter most notably for equipping Dodge Police Cars.

Lee Calkins, who runs the program for Canfield Equipment's Ready for Duty Police Vehicles program, has worked for the past five years to develop and market complete law enforcement vehicle packages that can be seen online at: http://www.canfieldequipment.com/ready+for+duty.aspx

Canfield's program is the only factory approved upfitter for the Dodge Charger and its services and products are distributed through the Dodge dealer network.

In many cases, the smaller police departments throughout the United States desire video evidence capture, but the cost associated with the purchase and maintaining of those systems is beyond the financial means of many. With CruiseCam's micro size, lower cost and utilizing a simple Windows based archival and retrieval system, CruiseCam's product will now allow these departments to enter into the digital video evidence arena.

Further research has shown that approximately 8500 to 9000 one-to-five car police departments exist nationally with the need for in-car video systems, presenting a sizable market. "By introducing CruiseCam's product and promoting its virtues we strongly believe that a significant number of these departments can be sold, providing for substantial profits from ongoing and repeat customers," stated Scott Watkins, CEO of CruiseCam International, Inc.

While it is difficult to predict how much additional revenue this new business alliance will generate, it is reasonable to assume a conservative figure of 2500 - 3500 units will be sold.

About CruiseCam International

CruiseCam International (PINKSHEETS: CCMJ), through its two operating subsidiaries, develops and markets integrated, "in-car" camera mount and recording systems for law enforcement, consumer, commercial and transportation applications, as well as for competition racing cars. The Company's patented technology and industry-first "Cruisecam" offering have been developed since 1996, and are distributed nationwide. For more information, visit: http://www.cruisecam.com/.

SAFE HARBOR: Statements in this press release other than statements of historical fact, including statements regarding the company's plans, beliefs and estimates as to projections are "forward-looking statements." Such statements are subject to certain risks and uncertainties, including factors listed from time to time in the company's SEC filings, and actual results could differ materially from expected results. These forward-looking statements represent the Company's judgment as of the date of this release. The Company does not undertake to update, revise or correct any forward-looking statements.

Contact Information

  • For additional Information Contact:
    Randy Hamdan
    Investor Relations
    CruiseCam International, Inc.
    313-768-7899
    hamdan@cruisecam.com