SOURCE: CruiseCam International

July 15, 2008 09:00 ET

CruiseCam Receives Increased Orders for InCar Camera Mounts

BIRMINGHAM, MI--(Marketwire - July 15, 2008) - CruiseCam International, Inc. (PINKSHEETS: CCMJ) is pleased to announce additional orders placed by Driver's Alert for CruiseCam products.

This second order by Driver's Alert represents an increase of 40% over their initial order. This current order is for 1500 short mounts, 50 long mounts and 150 Pro-Stabilizers.

Scott Watkins, Pres. and CEO of CruiseCam International, Inc. stated that, "We are very pleased to report that an increasing number of retail stores and web based sale sites are now carrying our merchandise. In particular, the short mounts which sell for $44.95 have proved to be increasingly popular with major equipment supply stores such as Filmtools in Burbank , CA , a favored location for the semi-pro and professional videographer. We will also be expanding our sales into chief markets such as Toronto, Canada, and locations in the Northeast market of the U.S. Additionally, we have met with some of the largest equipment dealers in the motion picture industry who have shown an enthusiastic interest in our array of products.

In addition to our first-level mounts we have begun selling the Pro-Stabilizer which has an excellent appeal for the professional user. While substantially stronger than the short mounts, they are very simple to install and do not require any special tools. The real benefit with Pro-Stabilizers, like all CruiseCam products, is that no damage is done to the interior of the vehicle. This proves to be of particular interest to those using high-end vehicles in movies and commercials where returning these vehicles in perfect shape is extremely important and cost effective to the production," said Watkins.

CruiseCam has also begun to receive video footage from customers who are responding to the "Get your Video on TV" offer in our product packages. All CruiseCam products come with a registration form that allows buyers to submit video taken with our video products. This is done with the intention of utilizing customer supplied content in our TV marketing campaign. We are proceeding with our negotiations to create some content from our customers on certain TV spots. Once we have reached a sufficient amount of quality footage we'll be able to organize our first "CruiseCam Real TV" show.

As mentioned in our last press release, CruiseCam's share structure remains unchanged.

Finally, CruiseCam has received a report which the company requested from a retail industry consultant, and a former purchasing agent for Kmart whose report estimates that with projected market penetration by CruiseCam's mount products, revenues should reach approximately seventy million dollars ($70,000,000) annually. "We anticipate to reach that annual goal over the next 24-36 months," stated Watkins.

About CruiseCam International

CruiseCam International (PINKSHEETS: CCMJ), through its two operating subsidiaries, develops and markets integrated, "in-car" camera mount and recording systems for law enforcement, consumer, commercial and transportation applications, as well as for competition racing cars. The Company's patented technology and industry-first "Cruisecam" offering have been developed since 1996, and are distributed nationwide. For more information, visit: http://www.cruisecam.com/.

SAFE HARBOR: Statements in this press release other than statements of historical fact, including statements regarding the company's plans, beliefs and estimates as to projections are "forward-looking statements." Such statements are subject to certain risks and uncertainties, including factors listed from time to time in the company's SEC filings, and actual results could differ materially from expected results. These forward-looking statements represent the Company's judgment as of the date of this release. The Company does not undertake to update, revise or correct any forward-looking statements.

Contact Information

  • For additional Information Contact:

    Randy Hamdan
    Investor Relations
    CruiseCam International, Inc.
    313-768-7899
    Watkins@cruisecam.com