SOURCE: NaviSite, Inc.

May 15, 2007 08:00 ET

CrushedPlanet Chooses NaviSite to Deliver Online Entertainment Programming

NaviSite's CDN Capabilities Ensure Anytime, Anywhere Access to Fourteen Innovative Online Channels

ANDOVER, MA -- (MARKET WIRE) -- May 15, 2007 -- NaviSite, Inc. (NASDAQ: NAVI), a leading provider of application solutions, hosting and content delivery services, today announced that CrushedPlanet has selected NaviSite's Content Delivery Network (CDN) to bring innovative Internet programming to audiences worldwide. Developed by the Emmy-winning, cutting-edge producers Joe and Harry Gantz, CrushedPlanet is an Internet network of exclusive programming presented through fourteen different interconnected sites, which feature content ranging from comedies, documentaries, games and music programs to fiction, blogging and environmental productions. With its innovative content, CrushedPlanet is poised to shift the paradigm of online entertainment, redefining traditional concepts around how video is produced, distributed and consumed by audiences worldwide.

"Our aim with CrushedPlanet is to foster creativity at every level, including the nature of our content, the way it's produced and delivered, and the appearance of our Web site. The Internet has created a new vehicle with respect to how programming is distributed and viewed, and we believe the medium will ultimately enable producers, artists and writers to reach a broader audience without the red tape that previously hindered their creativity," said Joe Gantz. "We chose to work with NaviSite because they share our vision for the future of online programming, and they've become a trusted, valuable business partner and consultant. They also present options for us to grow with them like the Online Video Publishing Platform they announced today."

The proliferation of high-speed broadband connections has dramatically changed the landscape for Internet content, priming the market for CrushedPlanet to engage an audience with professional-quality, entertaining productions. Understanding the potential for CrushedPlanet's rapid adoption and the need for reliable, scalable infrastructure services, the Gantz brothers partnered with NaviSite to ensure the 24x7 worldwide availability of their fourteen unique channels, which are expected to reach millions of viewers per day. CrushedPlanet utilizes NaviSite's Content and Delivery Acceleration Services and also consulted the company to determine the most appropriate Web site and video player design.

"We're thrilled to work with CrushedPlanet as they develop a broad base of engaged consumers and provide an outlet for talented, emerging producers and writers," said Doug Mow, vice president of marketing of NaviSite. "As the Internet network grows in popularity, it will be crucial that their content is always available, just as it is when a viewer turns on a television. We're dedicated to ensuring 24x7 content availability to CrushedPlanet viewers and to supporting the viewer's choice between online and offline entertainment."

"Until now, the Internet had one crucial drawback for discovering great entertainment: the lack of selectivity. Consumers have learned that it takes searching through hours of mediocre content to find that one jewel you want to pass along," said Harry Gantz. "CrushedPlanet aims to change that. Our fourteen original Web sites will provide viewers with a repository of compelling entertainment from top artists, undiscovered and emerging talents. It's our hope that one day we'll have a choice for how we consume exclusive content -- on traditional TV networks or on"

NaviSite's Content and Delivery Acceleration Services extend beyond the network to drive rich media and application content into the hands of customers, partners and other end users for maximum business value. NaviSite offers a full range of Content and Delivery Acceleration Services including Content Streaming, Electronic File Delivery (EFD), and Web Acceleration services including a highly-reliable, scalable, and fast network based in strategic locations, more-efficient HotRoute® content routing capabilities, 24x7 management and support, and insightful reporting on download trends and technical performance.

About Crushed Planet

Created by the Emmy award-winning producers of HBO's "Taxicab Confessions," CrushedPlanet is an unrated and uncensored Internet network for adults. With programming ranging from narrative and documentary films and videos, to animation, comedy, music, games and blogs, CrushedPlanet features original content from top artists and emerging talents, while allowing those artists to retain the rights to their work and receive a majority of fees paid to view the work. Provocative, innovative content is carefully selected and distributed through 14 interconnected web channels, delivering the Gantz Brothers' brand of authentic programming to millions of viewers daily. For more information, please visit

About NaviSite

NaviSite is a leading provider of application solutions, hosting and content delivery services for the mid market. With over 950 customers in 14 data centers; offices in the US, UK and India; NaviSite is the partner of choice for outsourcing enterprise applications and related technology services to drive IT Efficiency and Effectiveness. NaviSite delivers a unique combination of application implementation and management, hosting and content delivery services and is the industry's only single source provider of complex application and IT services for mid sized companies. For more information, please visit

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