SOURCE: Crushpad Bordeaux

Crushpad Bordeaux

September 14, 2010 12:00 ET

Crushpad Bordeaux Bottles First Client-Produced Wines

More Than 150 Wine Enthusiasts Become Makers of Premium Bordeaux Wines

SAINT EMILION, FRANCE--(Marketwire - September 14, 2010) -  On September 14, Crushpad Bordeaux released its first client-made wines -- Bordeaux white wines from the 2009 vintage made by clients from Hong Kong, the UK and the US. These micro-production wines are the result of Crushpad's Appellation Moi Controllée initiative, which enables wine enthusiasts to live their dream of becoming winemakers. Crushpad's red wines from the phenomenal 2009 vintage are currently barrel aging while their creators determine final blends and package design.

"With our clients making truly unique wines, it is important that they control what is being created," said Stephen Bolger, President of Crushpad Bordeaux. "Clients participate as much or as little as they like, make key winemaking decisions with our support and many form relationships with our growers and consultants to get insight into the character of their wine."

In addition to making terroir-based wines, clients can create blends using varietals from premium vineyards across multiple appellations that include Margaux, Pauillac, and Saint Émilion. The result is the client-winemaker's own 'Cru Libre,' a wine that reflects their personal tastes.

Crushpad Bordeaux is located in Saint Émilion, internationally recognized as a center of micro-cuvée wine production. All clients make their wines at Château Teyssier under the supervision of Jonathan Maltus, producer of top-scoring wines (Le Dôme, Vieux Chateau Mazerat) and described by wine critic Robert Parker as a winemaking "visionary."

Eric Boissenot, oenologist for Chateau Lafite, Latour, Margaux and other Grand Cru Classés, assists with vineyard selection and client wine-blending decisions, a role he relishes. "Crushpad gives me an opportunity to work directly with wine enthusiasts, providing more insight into their tastes. It is quite unique to have the freedom to blend a single wine from multiple vineyards across Bordeaux's left bank and right bank."

Making wine with some of the world's most acclaimed winemakers was particularly appealing to Hong Kong-based actor Bernice Liu. "Not only have I discovered the vineyards producing my grapes and the meaning of terroir, but I've built relationships with my winemaking consultants. The anticipation of opening my first bottle of white wine is tremendous!"

Most clients produce wine for personal consumption. Others, like Robert Bracey of North Carolina, are creating wines for resale. Mr. Bracey's brand will sell for the equivalent of $65-$90 (EUR 50-EUR 70) a bottle. "It's pretty fair to say that I'm one of the only Bordeaux winemakers in the Carolinas. My customers aren't simply buying excellent wine, they're also participating in a great, local story."

Crushpad is still accepting clients for the 2010 harvest and more information can be found at www.crushpadwine.fr.

About Crushpad
Crushpad is a custom winemaking service with locations in Napa Valley and Bordeaux, with over 5,000 clients including wine enthusiasts, professional winemakers, fine-wine retailers and restaurants. Crushpad specializes in small-lot, luxury wine production from world class vineyards in California and Bordeaux. www.crushpadwine.fr

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