SOURCE: Crushpad Inc.

May 14, 2008 09:00 ET

Crushpad Enables "The Virtual Wine Maker" With the Launch of Crushnet 2.0

New Web 2.0 Site Opens up Luxury Wine Making to Individuals Across the Country

SAN FRANCISCO, CA--(Marketwire - May 14, 2008) - Crushpad, the urban winery that is democratizing wine making, today announced the launch of new internet tools that continue the reinvention of the wine industry around "citizen winemakers." Now individuals from across the country have access to rich media, wine making education, and real-time vineyard updates that provide an immersive California wine making experience.

Crushpad is at the forefront of the Wine 2.0 movement, providing new wine makers with the resources and support to create their own luxury vintage from grape to bottle -- and a unique opportunity to express their creativity through wine making. Something that until now has been reserved only for professional winemakers living in wine country. This launch enables Crushpad clients to enjoy an in-depth experience through new tools such as:

* Real-time, streaming video that allows individuals to direct the action from the comfort of their living room: panning, tilting and zooming in on all the activities at Crushpad's 34,000 square foot winery and communicating with Crushpad staff; even cheering on members of their wine making group from afar.

* A state of the art weather station located in Sonoma's Dry Creek Valley AVA that provides web users with up-to-the-minute growing conditions including: temperature, humidity, leaf wetness, soil moisture and rainfall.

* Enowiki, an online resource that demystifies many of the more technical aspects of wine making.

* Wine Styler, an online tool that enables individuals to graphically define the style of their wine and automatically drive the associated technical wine making decisions. Wine Styler is also tightly integrated with Enowiki and educational videos to provide a comprehensive wine design environment.

* Winemaking video series including Winemaker's Minute, In the Vineyard, and profiles of wine makers from across the country. Viewers can access these in-depth, distance learning tools throughout the wine making process.

These new tools, in tandem with Crushpad's renowned winemaking staff, state-of-the-art facility and esteemed vineyard sources, further blur the lines between professional and individual wine making, allowing newly-minted wine makers to create luxury vintages and express themselves through an entirely new medium.

About Crushpad

Crushpad is a San Francisco-based custom winemaking facility whose over 5,000 clients include wine enthusiasts, professional winemakers, wine bars, retailers and restaurateurs. Crushpad specializes in small-lot, luxury wine production from California, Oregon and Washington's most notable vineyards. The company was founded in 2004 by wine industry veterans and technology industry refugees determined to liberate winemaking from its traditional stereotypes of impossible wealth, expansive chateaus and Golden Retrievers. For more information about Crushpad, call 415-864-4232 or visit

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