SOURCE: Cruzan Rum

Cruzan Rum

Cruzan Rum

November 30, 2010 09:00 ET

Cruzan® Rum Brings Holiday Cheer to Retailers and Consumers Through Two Exclusive Offers

Retailers Can "Buy the Barrel" With Cruzan® Single Barrel Purchases and Customers Can Get up to $9 When They Buy Cruzan® 9

DEERFIELD, IL--(Marketwire - November 30, 2010) -

WHAT:
For a limited time, retailers can participate in the "Buy the Barrel" program by purchasing 56 cases of Cruzan® Single Barrel (the equivalent of one barrel) and they will receive the actual barrel container from which the bottle contents were barreled and aged. The barrel will be customized with a gold name plate featuring the individual barrel number and a customized message for the retailer.

By displaying the actual barrel that the product was aged in, retailers can share with consumers the literal component of the Single Barrel distillation process that makes it unique. Cruzan Single Barrel, the flagship brand of Cruzan, is handcrafted by combining four to 12 year-aged rums into a single barrel for an additional aging process. The result of this proprietary technique is a medium-to-full-bodied, mellow flavor with a deep copper color, which makes Cruzan Single Barrel one of the most awarded rums in the world. Now retailers can bring part of that process directly from St. Croix to their customers.

Additionally, now through January 31, 2011, Cruzan is offering consumers up to a $9 rebate on bottles of Cruzan® 9, 750mL or larger, purchased in participating states. Tasting events are being conducted, in conjunction with this offer, at top accounts in the participating regions where legal.

Cruzan 9, the brand's first spiced rum with its unique blend of nine all natural spices, launched in 2010.

WHEN: 
"Buy the Barrel" program is ongoing, but retailers are encouraged to purchase palettes of Single Barrel soon in order to display in time for the holiday rush and the Cruzan 9 rebate offer expires on January 31, 2011.  

WHERE:
Contact Cruzan Sales Teams to participate in the "Buy the Barrel" program and for a complete list of accounts participating in the Cruzan 9 rebate program.

About Beam Global Spirits & Wine, Inc.
Inspiring conversations around the world, Beam Global Spirits & Wine, Inc. is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker's Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, EFFEN® Vodka, Larios® Gin, Whisky DYC®, Teacher's® Scotch Whisky, DeKuyper® Cordials and Liqueurs and Knob Creek® Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE: FO), a leading consumer brands company. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com

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