SOURCE: Crystal Rock

Crystal Rock

March 12, 2012 11:00 ET

Crystal Rock Announces Promotions of Key Leadership

Organizational and Product Growth Fuels Resource Alignment

WATERTOWN, CT--(Marketwire - Mar 12, 2012) - Crystal Rock Holdings, Inc. (NYSE Amex: CRVP), through its subsidiary Crystal Rock LLC, announces several new promotions of key leadership functions which will continue to shape the direction of the company as it looks to become a single-source supply leader in water, coffee and office products.

"As we continue to prime Crystal Rock for delivering a premier customer experience, and look to grow profitability, ensuring stability in key leadership functions is a critical factor as the structure and personnel of our organization expands," stated Peter Baker, President and CEO of Crystal Rock. "We've invested significant resources in personnel, facilities and technology, and as a result, we're simply protecting those investments by elevating key, accountable individuals into broader roles."


Peter Guildner has been promoted to Vice-President of Sales & Marketing. With a degree from Fairfield University and beginning in 2005, Peter has been instrumental in building and shaping the sales and marketing department -- a critical component to Crystal Rock's future success. With competitive pressures and a 40,000 plus office products lineup, Peter will work cross-functionally throughout the organization and be primarily responsible for leading a staff of over 70, identifying innovative marketing solutions, architecting new sales revenue and develop new market opportunities for the company.

Cheryl Gustafson has been promoted to Vice-President of Human Resources. With a Master of Human Resource Management (MHRM) from DeVry University and BS in Finance, Cheryl is SPHR certified and began her Crystal Rock career in 2000. Currently responsible for 360 employees across 13 branches and 5 states, Cheryl directs all HR matters, including: compensation, benefits, training, policy, compliance with state/federal law, risk manager in regards to workers comp, auto and general liability claims. As Crystal Rock's organization expands, Cheryl will lead efforts to support the needs of new personnel, retain top talent and create a recurring, systematic pipeline of new recruits.

Tim Descoteaux has been promoted to Vice-President of Procurement. Originally hired as a service technician repairing equipment in 1989, Tim worked through the company in service and route sales, and later, Tim expanded into management of Crystal Rock's service department and eventually led the management of all purchasing. Tim currently oversees the service department, warehouse facilities and truck loading, in addition to tackling complex supplier and supply chain issues that are extremely important in supporting Crystal Rock's customers. With more products in Crystal Rock's portfolio and 13 facilities across New England and New York, Tim will engineer new opportunities that help build supplier partnerships that are more efficient, maintain the highest standards of quality and secure new innovative product solutions.

David Jurasek has been promoted to Vice-President of Finance. With more personnel and products, David will continue to evaluate the financial health and direction of the business. Evaluating costs versus investments and creation of financial Key Performance Indicators will help to ensure Crystal Rock is financially sound, and David will help Crystal Rock navigate changing economic market conditions. With an MBA from UCONN School of Business, David was hired in 1995 as Controller, overseeing daily accounting operations, forecasting and budgeting, tax reporting and compliance, assisting in SEC and SOX compliance and running M&A financial analysis.

For more information or to schedule an interview, please contact Chris Mitchell at 860.525.0070 x3067 or at

Crystal Rock Holdings, Inc. (NYSE Amex: CRVP) -- operating through its subsidiary Crystal Rock LLC -- is a single source supplier of water, coffee, office supplies and other home and office refreshment products throughout the Northeast. The Company is the largest independent home and office distributor of its kind in the United States. It bottles and distributes natural spring water under the Vermont Pure® brand, purified water with minerals added under the Crystal Rock® Waters label and roasts and packages coffee under its Cool Beans® brand. The majority of its sales are derived from a route distribution system that delivers water in 3- to 5-gallon reusable, recyclable bottles, and coffee in fractional packs or pods. With a new identity and the tagline, "Little Things Matter(SM)," Crystal Rock continues to set high standards in the home and office refreshment industry through technical innovation, a commitment to the environment, and the integration of its family roots into relationships with employees and customers. More information is available at

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