SOURCE: TrojanOne


February 18, 2015 07:30 ET

CSFX 2015 Serves Up Big News

WTA's Stacey Allaster to Deliver Keynote Speech and Workshop at 2015 Forum

TORONTO, ON--(Marketwired - February 18, 2015) - The Canadian Sponsorship Forum (CSFX) is thrilled to announce Stacey Allaster, Chairman and CEO of the Women's Tennis Association (WTA) as its 2015 keynote speaker on June 6, 2015. Named by Forbes Magazine as one of the "Most Powerful Women in Sports," Allaster joins the roster as a global entrepreneurial leader with a remarkable history of guiding international sports organizations to exceptional results.

CSFX, running from June 4-6, 2015 in Edmonton, will kick off its 11th year bringing together marketing champions -- from home and around the world -- together with host partner Canada Soccer to draw upon the energy and excitement of the FIFA Women's World Cup Canada 2015™.


"We are extremely proud to welcome Stacey Allaster to CSFX 2015," said Mark Harrison, President and CEO, TrojanOne Ltd. and CSFX Chair. "There's a nice symbolism in bringing on a Canadian with global clout on the international sport business scene. We're honoured to have her on board."

STACEY ALLASTER: Feature Keynote Speaker and Workshop Leader, CSFX 2015

Rising from a junior to a collegiate player, to Tournament Director in Toronto, to a VP of Tennis Canada to President of the WTA, Stacey now serves as the second longest-serving Chairman and CEO of the world's leading professional sport organization for women, the Florida-based WTA. In her tenure with the WTA, she has delivered nearly a billion dollars in contracted revenues. 

Allaster will deliver a keynote titled 'Power to Inspire: Turning Local Triumphs into Global Wins,' focused on the global successes that have driven the WTA to new heights on the world stage. She will explore a local case study on the WTA's business strategy in China, and how the organization overcame the barriers to enter the market to develop the WTA brand internationally, earning her the Great Wall Friendship Award for her instrumental role in facilitating the development of Beijing. 

In addition to delivering a feature keynote speech, Allaster will host a workshop titled 'Building the Road to Success: The Power of Women in Sport' focused on the empowerment of female leaders in executive roles. A women's-only workshop, attendees will have the opportunity to learn strategies into how they can navigate their careers to secure leadership positions. As an entrepreneurial leader, Stacey has helped women guide their careers and empowered them into leadership roles in a number of industries. 

"I am particularly excited to be a part of this year's CSFX event and I look forward to coming home to Canada," said Stacey Allaster, Chairman and CEO of the WTA. "The local and global theme gives us a timely and powerful platform to draw those important parallels between women in sport with women in leadership roles, and I look forward to discussing this and more with our delegates."

Join Stacey Allaster at CSFX 2015:

Join other marketing leaders and kick your career up a notch at the conference that brings local and global champions together for a world-class experience. There will be no instant replays for CSFX, so catch all of the action live in Edmonton. Learn more and register at:


Since its inception in 2005 by TrojanOne President Mark Harrison, the Canadian Sponsorship Forum has delivered best-in-class sponsorship data and information while partnering with top tier Canadian properties. CSFX continues to present a conference format completely unique to the industry, working overtime to provide delegates with the total sponsorship and experiential marketing package. The Forum is targeted at marketing professionals, including sponsors, properties, not-for-profit organizations, marketing agencies, sports associations, and academics. For more information, please visit

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