CSM Systems Corp.

CSM Systems Corp.

November 01, 2005 12:31 ET

CSM Systems Corp.: CodeBaby and Visionstate Form Strategic Alliance, Collaborate on Innovative Self-Help Directory for Ivanhoe Cambridge

EDMONTON, ALBERTA--(CCNMatthews - Nov. 1, 2005) - CSM Systems Corp. (TSX VENTURE:CKX)

CodeBaby virtual agent technology embedded into Visionstate's self-help directories and digital signage

CodeBaby®, the leading developer of virtual agent software, and Visionstate, premiere provider of innovative digital media networks, announced that they have formed a strategic alliance to deliver a major advance in interactive digital directories, signage and virtual customer care.

Today the companies unveiled their first collaborative effort for client Ivanhoe Cambridge, one of Canada's pre-eminent property owners, managers, developers and investors. ViCCi, an interactive multimedia directory that interacts with users via a CodeBaby virtual agent, speaks directly to customers, face-to-virtual face, providing them with information and directions to find the store or product they need and even presents targeted real-time promotions.

"By adding CodeBaby's virtual agent solution to our animated touch screen directory, we have developed a powerful new means of transferring information to customers where and when they need it most," said John Putters, President of Visionstate. "The old days of shoppers staring at a map and trying to find their way around are over. With CodeBaby's help, Visionstate has been able to build an interactive directory for Ivanhoe Cambridge that brings way-finding into the 21st century, complete with the kinds of multi-layered search capabilities that customers are demanding."

ViCCi - short for Virtual Customer Care Interface - was put into active use beginning today at Southgate Centre shopping mall, a premiere Ivanhoe Cambridge property located in Edmonton, Alberta.

"The interactive kiosk space is a high growth area and this partnership allows us to position our solution uniquely within it," said Shaheel Hooda, CodeBaby CEO. "We believe there are tremendous opportunities here and are excited to be able to demonstrate another market in which our solution provides value. Ivanhoe Cambridge customers and retailers will be pleasantly surprised with this experience. Our alliance with Visionstate is an example of how we plan to expand our presence in new application areas and markets. We congratulate Visionstate on their deployment for Southgate Centre shopping mall, and we are already working closely with them on other high value projects."

About CodeBaby

CodeBaby is the leader in Web-based virtual agent technology, and enables corporations to integrate state-of-the-art, interactive 3D characters with their Web sites, online services, e-Learning applications or kiosks. CodeBaby virtual agents can benefit a wide range of industries and services, including on-line banking, health care, customer relationship management, forms management, telecommunications services and e-Learning. By putting a CodeBaby virtual agent to work on a web page, application or self-help kiosk, a company can interact with customers more effectively and offer a higher level of customer service. By deploying an e-Learning agent in an online training program or system, a company can decrease course abandonment and improve subject matter retention. CodeBaby was named to the Branham Group's "Top 25 IT Up & Comers" list for 2004 and was short listed to the Red Herring Top 100 Innovators Award for 2005. CodeBaby customers include Bell Sympatico, Fountain Tire, MacEwan College, the Government of Alberta and others. Additional information about CodeBaby is available at http://www.codebaby.com.

About Visionstate

Visionstate is a division of CSM Systems Corp, an Edmonton-based company traded on the TSX Venture Exchange (TSXV: CKX). CSM Systems has a long history of developing cutting edge software, focusing on electronic commerce, recruitment, procurement and information transfer solutions. Visionstate's mission is to be recognized as the premiere provider of innovative digital media networks, including narrowcasting, wayfinding, gaming and virtual customer care solutions. To access further information about CSM Systems Corp. and Visionstate, including news releases, investment opportunities and corporate filings, please visit www.visionstate.com.

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