CSM Systems Corp.

CSM Systems Corp.
Neo Advertising Group

Neo Advertising Group

September 04, 2007 14:45 ET

CSM Systems Corp: Visionstate Teams With Neo Advertising

EDMONTON, ALBERTA--(Marketwire - Sept. 4, 2007) - Visionstate, a division of CSM Systems Corp. (TSX VENTURE:CKX), is pleased to announce it has entered into a national partnership with the Neo Advertising Group for the sale of digital advertising on the company's network of ViCCi products.

The partnership enables Visionstate to focus on deploying ViCCi units across Canada while retaining an interest in the digital advertising content sold by Neo Advertising, whose Canadian operations are based in Montreal and Toronto.

"We are extremely pleased to partner with a company like Neo Advertising which has a strong presence not only in Canada, but also internationally," said Visionstate President John Putters. "This will open new opportunities for Visionstate while at the same time maximizing the ViCCi network in Canada."

ViCCi is an interactive technology that uses high definition plasma screens, LCD touch screens and a 3D virtual customer service rep to help consumers locate products, services, and stores in shopping centers. ViCCi is also capable of generating revenue through digital advertising on each unit in the network.

"I was immediately fascinated by ViCCi when I first saw it, this is a very efficient combination of a kiosk application and digital advertising" said Benjamin Mathieu, the CEO of Neo Advertising North America. "After Food Court Live(C), we are adding a new digital medium in our portfolio and continuing our deployment within the shopping centers," added Mathieu.

ViCCi, which has assisted tens of thousands of customers since first being launched in 2005, is currently installed in three shopping centres in Alberta. Visionstate is now fulfilling orders in Ontario and British Columbia that will expand the ViCCi network even further.

"The ViCCi network is an enticing offering to advertisers because they are located in key strategic locations in shopping centres, right as people walk in," Putters explained.

About Neo Advertising Group - In Canada, Neo Advertising boasts the largest digital national advertising signage network in the country, with high-definition LCD screens targeting over 9 million consumers per week, within a national network of 55 shopping centres in Canada.

In Europe, with its operations headquartered in Geneva, Switzerland, Neo Advertising is a reference in the field of digital signage, with offices in Germany, Belgium and Spain, and over 2,000 digital screens already installed.

About Visionstate - Visionstate, a division of CSM Systems Inc., is a technology company focused on delivering interactive information and entertainment to people in public places. The company's core product, ViCCi, is designed to provide virtual customer assistance and wayfinding using touchscreen technologies and three-dimensional customer service reps. Visionstate technology has been used by thousands of consumers in Canadian shopping centres and was recently launched in a large transit centre to help commuters find destinations.

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