CSM Systems Corp.

CSM Systems Corp.

November 20, 2006 09:00 ET

CSM Systems Launches New ViCCi with Ivanhoe Cambridge

EDMONTON, ALBERTA--(CCNMatthews - Nov. 20, 2006) - CSM Systems Corp. (TSX VENTURE:CKX): A revolutionary technology called the Virtual Customer Care Interface (ViCCi) was unveiled today at Southcentre Mall in Calgary, Alberta, an Ivanhoe Cambridge shopping centre.

ViCCi (pronounced "Vicky") is an interactive customer service and wayfinding system developed by Visionstate, the operating division of CSM Systems Corp. (TSX VENTURE:CKX). ViCCi provides the mall's customers quick and easy-to-follow directions to a desired store in the mall, the mall's features such as washrooms, elevators, etc., and access to security and customer service representatives.

ViCCi is a second-generation kiosk that combines interactivity with the clarity of large format high definition LCD displays and touchscreens. At the heart of the system is an animated digital assistant that responds verbally. The animated assistant then plots directions, provides store descriptions, supplies product information, and even suggests gift ideas. ViCCi sets a new standard in the delivery of customer and electronic wayfinding services.

"ViCCi is a significant enhancement over traditional static directories," said John Putters, CSM President. "It is designed to set a consistently high standard of interactive customer care and wayfinding at a time when it is increasingly difficult to find human resources to fill the same role."

Each unit also features a narrowcast network that streams multimedia advertisements that enables real-time adjustments from a central location. A side phone that connects directly to customer service representatives is an additional service provided by ViCCi.

Calgary's Southcentre was chosen to be the first shopping centre to install the ViCCi units under the partnership agreement signed by Visionstate and Ivanhoe Cambridge in October 2006. The agreement provides for the potential roll out to other Ivanhoe centres in the future. A total of eight ViCCi units will be operational at the four decision points on both the lower and upper levels of the shopping centre.

About Visionstate

Visionstate is an operating division of CSM Systems Corp., a publicly traded company of the TSX Venture Exchange (TSX VENTURE:CKX). Visionstate is a digital media company that builds and manages state-of-the-art wayfinding, narrowcasting, customer care, and gaming networks for the retail, hospitality, transportation and entertainment sectors.

Contact Information

  • Visionstate, the operating division of CSM Systems Corp.
    John Putters
    (780) 425-9460
    Cell: (780) 982-9338
    Email: jputters@visionstate.com