SOURCE: StrongMail Systems

StrongMail Systems

October 14, 2009 08:00 ET

CSN Stores Generates 3X Lift in Email Referral Program Performance With StrongMail Influencer

StrongMail's Viral Social Media Marketing Solution Motivates Existing CSN Customers to Invite Friends to Join CSN Stores' Rewards Program in Record Numbers

REDWOOD CITY, CA--(Marketwire - October 14, 2009) - StrongMail, a leading provider of online marketing solutions for email and social media, today announced that CSN Stores, the third-largest online retailer of home furnishings and housewares in the U.S., has improved the performance of an existing email referral program by three times using StrongMail Influencer to facilitate sharing via email, blogs and popular social networks.

CSN Stores wanted to enable its best customers to share their experience with friends and family and reward them for doing so. It believed its existing email-based referral program wasn't living up to its potential or making it easy enough for these customers to spread the word about CSN Stores. As a result, CSN Stores turned to StrongMail to create a new referral program that leveraged StrongMail's powerful viral marketing technology and strategic services to encourage these customers to invite their friends to join its CSN Rewards loyalty program and shop with CSN.

"By leveraging StrongMail Influencer and the expertise of StrongMail Strategic Services team, we were able to develop a referral program that generated new Rewards members at 3 times the rate of our previous efforts," said Ed Macri, vice president of Advertising & Business Intelligence at CSN Stores. "The success of this program lies largely with StrongMail's technology that enables our customers to easily control how and when to share CSN with their friends and family via their favorite social networks."

Working with StrongMail, CSN Stores developed a StrongMail Influencer campaign that incentivized current Rewards members with a credit to their Rewards account for each friend that enrolled in the program and made a subsequent purchase. Additionally, referred friends were also rewarded with a credit for extending the offer to their networks. CSN Stores then launched the StrongMail Influencer campaign via email to its Reward members and also featured it in the weekly CSN Recommends email newsletter.

Not only did the StrongMail Influencer-powered referral campaign increase reward program sign-ups by a factor of three, it significantly expanded its reach beyond CSN's existing customer base. For every 1.8 customers from the initial mailing who shared the email, one new CSN Rewards account was created, and one in ten of those new members went on to complete a purchase.

"CSN Stores' success with StrongMail Influencer is a perfect example of how results from a compelling offer can be increased exponentially with innovative technology that provides an engaging and interactive experience for consumers," said Kara Trivunovic, senior director of strategic services for StrongMail. "By integrating StrongMail Influencer into an email campaign, companies can now leverage the power of social media to turn email into an effective customer acquisition tool."

For more information on StrongMail Influencer, visit http://strongmail.com/influencer.

About CSN Stores

CSN Stores LLC (www.csnstores.com) began in 2002 and has grown rapidly into a Top 3 online U.S. retailer of home furnishings and housewares, according to Internet Retailer Magazine, the e-commerce bible. Beyond providing unparalleled selection and customer service to its U.S. customers, CSN Stores has opened its doors to online shoppers from Canada, the U.K. and Germany, as well. Earlier this year, CSN was named to the Hot 100 List of Online Retailers.

About StrongMail Systems, Inc.

StrongMail's online marketing solutions for email and social media enable businesses to reach, engage and influence their target audience using the most powerful channels available to marketers today. StrongMail gives email marketers the control and support they need to improve campaign performance, boost deliverability and lower costs, while also leveraging the power of social media to extend the reach of their campaigns and brand to new audiences. Combining an easy-to-use email marketing application, high-performance delivery system, viral-marketing tool, social media integration, and a wide range of deliverability, strategic and supporting services, StrongMail makes it possible for companies with all levels of resources and expertise to take advantage of its proven solutions. Headquartered in Redwood City, CA, StrongMail's clients include global leaders across virtually every industry. To learn more about StrongMail, please visit www.strongmail.com or follow us online at www.twitter.com/StrongMail or www.facebook.com/StrongMail.