December 21, 2011 12:47 ET

CTEK Launches Its First Viral Campaign, 'The Upside of Anger'

LONDON, UNITED KINGDOM--(Marketwire - Dec. 21, 2011) - CTEK, a leading global brand in the care and maintenance of vehicle batteries, has launched its first ever viral video campaign 'the upside on anger' which is linked to a competition where entrants can win a gift experience from Smartbox to the value of €900.00.

The five videos each comically illustrate an individual's different reaction to discovering that they have a flat battery, and range from merely screaming right through to breaking the vehicles headlights and trying to rip the cars door from its hinges.

To enter the competition, individuals simply have to go to www.poweryourbatteries.com, sign in through Facebook and select a friend from their community who is most likely to react badly to having a flat battery and give a brief description why. The winner will receive €900.00 to spend on an experience day from Smartbox which can be anything from an adrenaline-filled track day through to a relaxing day of spa treatments.

Jan-ulf Soderberg, Head of Brand and Marketing at CTEK, commented: "As our first viral campaign we're really pleased with how things are going. The videos have been exceptionally well received by the public and after the first day of its launch two of the videos where in the top 10 most watched on YouTube under the 'comedy' category.

"The videos are funny to watch but do highlight, albeit in a slightly exaggerated manner, the frustration people go through when they discover they have a flat battery. We wanted demonstrate that it is a common problem that is so easy to avoid with a 12V Battery Charger from CTEK. All CTEK chargers can be left attached to a battery for an indefinite amount of time without risk of over or under charging. Battery Charging overnight provides the perfect opportunity maintain the health of a battery - it is safe, simple, won't disrupt day-to-day life but will, avoid the inconvenience and expense of having a flat battery."

A CTEK Smart Battery Charger will also condition the battery and therefore extend its lifespan. Using unique and patented technology it removes the sulphur that naturally builds on the batteries plates through everyday use, breaks it down and mixes it backing in to the acid.

For more information about CTEK please visit www.ctek.com. To enter the competition please visit www.poweryourbatteries.com.

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