Canadian Tourism Human Resource Council

Canadian Tourism Human Resource Council

June 25, 2009 06:00 ET

CTHRC Launches Revamped Employee-Rated Employer of Choice Program

Free online program assists employers in developing and promoting top HR practices

OTTAWA, ONTARIO--(Marketwire - June 25, 2009) - The Canadian Tourism Human Resource Council (CTHRC) has released a fresh update of its free employee-rated Employer of Choice program. The online program has a new look and feel, new functions, and a user-friendly sign-up wizard to guide participants through the process. It has been specially tailored by human resource experts to reflect the needs of all sizes of businesses, giving owners the flexibility to assess multiple business locations or individual departments.

The Employer of Choice program is an extension of the Discover Tourism brand; its primary focus is recognizing employers who have developed and implemented leading human resource practices. Attracting and retaining skilled employees is a key means to remain competitive in any economic climate. The Employer of Choice program makes a vital contribution to shaping a skilled Canadian tourism workforce by encouraging employers to motivate and train talented staff.

The program consists of online questionnaires which assess and rate employers' attraction and retention strategies, employee satisfaction, motivation, and work environment based on established standards in today's workplace. It then provides specific recommendations, tools, and resources to assist employers in achieving Employer of Choice status.

Employers who achieve the Employer of Choice designation benefit from increased visibility as organizations that value their employees and put top HR practices at the forefront of their goals. This recruitment edge will allow businesses to distinguish themselves as choice employers, thus attracting the talent they need to negotiate the economic downturn and emerge ahead of the competition.

To sign up or to obtain more information on the employee-rated Employer of Choice program, please visit

About the Canadian Tourism Human Resource Council (CTHRC)

The Canadian Tourism Human Resource Council (CTHRC) is a national organization that facilitates and coordinates human resources development activities which support a globally competitive and sustainable Canadian tourism sector. The Council conducts labour market research (, offers training and recognition under the emerit tourism training brand (, promotes the advantages of working in the sector through Discover Tourism (, and helps identify companies with positive HR practices through its employee-rated Employer of Choice program.

Contact Information