CTIA and Amobee Media Systems Partner to Create CTIA WIRELESS 2008(R) Event's Mobile Web Site

WASHINGTON, DC and REDWOOD CITY, CA--(Marketwire - March 26, 2008) - The international CTIA WIRELESS 2008® trade show, the premier event representing the $500 billion wireless industry, selected Amobee Media Systems, a world leader in mobile advertising solutions for wireless service providers, as its official ad-serving partner for the CTIA Wireless 2008 WAP site, running March 27 - April 5, 2008.

CTIA attendees will have access to the event's program, keynote schedule, daily news flashes and general information from any mobile phone at m.ctiawireless2008.com. CTIA WIRELESS 2008 will take place April 1-3 at the Las Vegas Convention Center.

Amobee's complete ad-serving solution will deliver display banner advertisements from the event's top sponsors and partners including Nielsen, Vantrix, FierceWireless, RCR Wireless, SmartBrief and Cellmania. By clicking each banner, users get information about the company and the sponsor's booth location.

"We're excited that CTIA has selected us again as its official mobile ad-serving partner, recognizing our leadership in the mobile advertising space and giving us a chance to serve our peers," said Patrick Parodi, chief marketing officer for Amobee Media Systems. "The CTIA mobile site showcases the types of value-added content mobile advertising can enable."

"Our attendees greatly appreciate mobile access to event information and relevant industry news through the WAP site," said Robert Mesirow, vice president of business operations and show director for CTIA. "Partnering with Amobee Media Systems, we can provide attendees with a convenient and useful service and sponsors with another avenue for branding and connecting with industry influencers."

About CTIA WIRELESS 2008®

As the largest wireless show in the world, CTIA WIRELESS 2008 brings together all industries affected by wireless technology for three days of intense learning and networking. CTIA-The Wireless Association® is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers. Visit www.ctia.org/ctiawireless.

About Amobee Media Systems

Headquartered in Redwood City, California, Amobee Media Systems is the most deployed telco-grade ad-serving solution. Amobee is dedicated to mobile operators, allowing them to dynamically insert advertising impressions in all forms of mobile communication and content: WAP Browsing, Video & Music, SMS, MMS, applications and Games. Amobee's complete ad serving solution is designed to facilitate the launch of advertising campaigns for brand building, direct response and lead generation campaigns helping mobile operators and their subscribers "get more for less." The company enjoys financial backing from some of the biggest names in venture capital: Accel Partners, Sequoia Capital, and Globespan, as well as strategic investments from two leading operators: Vodafone and Telefonica. For more information, visit www.amobee.com.

Contact Information: MEDIA CONTACT Margaret Huang Atomic Public Relations 415-402-0230