SOURCE: Rescue Beverage Corporation

August 28, 2007 10:00 ET

CU Grads Create 'The Cure' for the Common Hangover

All-Natural 'After Drinking Drink' Will Be Offered in 800 Denver Metro Liquor Stores

DENVER, CO--(Marketwire - August 28, 2007) - A team of University of Colorado graduates has developed and launched The Cure, the first healthy, all-natural, hangover remedy to relieve the negative effects of alcohol. The Cure is a powdered mix that effectively alleviates hangover symptoms when dissolved in water and taken one hour after the last alcoholic beverage is consumed. The Cure is already available in select metro area liquor stores, and will be offered in more than 800 Colorado liquor stores by September 15. The product is also available for purchase at www.TheCureDrink.com.

"The Cure is simply the healthiest course of action after drinking alcohol," said Robert Scholl, president and chief executive officer of Rescue Beverage Corporation, manufacturer of The Cure. "Of the common home remedies such as sports drinks and pain relievers, this is the only product that successfully addresses the root cause of a hangover from a biological perspective. It purges toxins, rehydrates the body, and restores vitamins, minerals, electrolytes and nutrients lost during alcohol consumption."

The product alleviates common hangover symptoms such as headache, nausea, dehydration, fatigue and upset stomach. The Cure effectively alleviates the hangovers of four out of five people surveyed, helping professionals and partiers alike wake up feeling like they stayed in.

Scientific Formula is a Cure, Not a Cover

To develop the proprietary, scientific formula for The Cure, Scholl worked closely with his sister, a developmental biologist at Duke University and fellow CU graduate, and Bob Parrino, Ph.D., a clinical psychologist who studies alcohol effects.

The result: the first product for social drinkers to gain "day-after" energy without the use of caffeine. The product is 100 percent all-natural -- even the red coloring comes from beet root powder. The preservative-free, effervescent solution also supports the natural metabolism of alcohol and helps to alkalize the blood, which is affected by alcohol's acidity. The remedy also contains milk thistle to support liver and kidney function.

Startup a Colorado Success Story

As a successful Ironman athlete and health enthusiast, Colorado native Scholl was interested in finding a healthy way to counteract the negative effects of alcohol on the body. At the age of 26, Scholl founded Rescue Beverage Corporation in 2006 to find the elusive hangover cure. Today, the company is managed by a team of young, inventive entrepreneurs from Colorado.

Corporate responsibility is the highest priority for Rescue Beverage Corporation, which donates a large portion of profits to social and environmental causes, including programs to encourage responsible drinking. According to Scholl, this commitment and a solid business model have contributed to the product's early success.

"Retailers love the product because of its compact packaging and significant sales potential, and consumers love it because it simply makes them feel better," said Scholl. "Sales in Colorado are already strong, and the product has incredible potential for success on a national scale. Our goal is to make The Cure available to adults who want to enjoy alcoholic beverages without sacrificing energy or productivity the next day."

For more information or to purchase The Cure, visit www.TheCureDrink.com.

About Rescue Beverage Corporation

Rescue Beverage Corporation developed and manufactures The Cure, the only healthy, all-natural hangover remedy to relieve the negative effects of alcohol. Successful Ironman athlete and health enthusiast Robert Scholl founded the company in 2006 to develop products that protect, rebuild, and fuel the body and mind. The company donates a significant portion of its profits to several worthy social and environmental causes, including programs to encourage responsible drinking. For more information, visit www.TheCureDrink.com.

Contact Information