SOURCE: Cubeyou


December 10, 2013 08:45 ET

Cubeyou Taps Over 1.6 Million Moviegoers to Uncover Consumer Trends to Market Holiday Blockbusters

Social Data Research From 1,652,725 Film Fans Compares Hunger Games, Thor, and The Hobbit to Reveal Consumers' Interests in Music, Books, TV, Sports, Brands, and More

SAN FRANCISCO, CA--(Marketwired - Dec 10, 2013) - Cubeyou (, the revolutionary new research firm that mines social data to reveal consumer social and interest trends, has completed a new Competitive Benchmark study, "How Does The Hunger Games: Catching Fire Benchmark Against The Hobbit and Thor?" just in time for the holiday movie blockbuster season. This latest custom report collected and analyzed interests, demographics, psychographic trends and MBTI personality traits for 1,652,725 fans of the three holiday releases, and demonstrates the power of using Cubeyou's social data database to develop research reports to market virtually any consumer product or service.

Among the findings of the Competitive Benchmark study:

  • Although 67 percent of 'Hunger Games' fans are women under 21, more than 26 percent are hard-core gamers, and 32 percent are basketball fans.
  • 'Hobbit' fans are into movies and TV but are also fans of documentaries and news and are very interested in social activism.
  • 'Thor' fans not only love action movies, but also love fine art.
  • All three movies' fans are predominantly ISFJ personality types, as measured using the Myers-Briggs Type Indicator (MBTI), so they are empathetic and loyal.

These are just a few of the revelations in the study, which is being offered free from the web site. Cubeyou develops research reports from social data taken from 153 million social profiles of consumers in 67 countries. Using a patent-pending algorithm, Cubeyou takes Facebook public data to create updated profiles with inferential information about consumer personalities, interests, psychographics, and more. As a result, the research reports are highly accurate indicators of consumer likes and trends, and can be invaluable to marketing professionals and others seeking to identify new methods and channels to connect with consumers.

"Being able to tap more than a million consumers would be impossible for conventional market surveys. With our methodology, brands, publishers and agencies get accurate insight within a few days into almost any consumer trend for a fraction of the cost of comparable research," said Federico Treu, CEO of Cubeyou. "We uncover consumer attitudes about products, services, and brands, and most importantly, reveal what you don't know about your target market so you can dig deeper. As marketing programs need to become more personalized, we see our research as the key to helping clients provide a customized experience and choosing the right market channels to reach customers."

To illustrate, Treu notes that the new report reveals that 29.3 percent of 'Hunger Games' fans also are food lovers. By digging deeper into the social data, Cubeyou can reveal what types of food appeal most to this group, broken down by demographics, geographic area, and even brand. Armed with such data in advance of a movie or product release can help create a more personalized, targeted marketing campaign.

Cubeyou offers six types of market research reports, designed to help clients investigate competitive customer segments, identify, benchmark and execute tactical programs. The most popular is the Competitive Benchmark report (CB) that provides competitive analyses against competitors' products or services. Segment Analysis (SA) provides a deeper dive into specific demographic or interest categories. Customer Intelligence (CI) reports identify consumer interests and target personas. Content Strategy (CS), Media Planning (MP), and Marketing Opportunities (MO) define consumer interests, marketing channels, and co-marketing opportunities.

From now through January 5, Cubeyou is offering two market research reports, a Competitive Benchmark (CB) and Customer Intelligence (CI) for the price of one. For more information contact Mark Friedler,

About Cubeyou

Founded in 2009, Cubeyou is a revolutionary new research firm that assesses consumer social interest to show where brands have a competitive advantage, how to reach their target audience, and what drives customer preferences. Using public data available from Facebook, Cubeyou moves beyond the social graph to tap the consumer interest graph, delivering actionable market research in a matter of days, without expensive and time-consuming surveys. Powered by a unique clustering algorithm, Cubeyou's Express Intelligence Reports reveal consumer demographics, interests, activities, and personality traits, providing insight that drives more effective marketing and media campaigns.

Cubeyou has its headquarters in San Francisco with research offices in Milan, Italy. For more information, visit


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