May 13, 2014 08:00 ET

Cue Launches Revolutionary Consumer Health Device for Tracking Health at the Molecular Level

SAN DIEGO, CA--(Marketwired - May 13, 2014) - Cue®, a technology company creating consumer health products, today introduced Cue, a revolutionary device for tracking health information at the molecular level. For the first time, consumers can track 5 key health and lifestyle indicators: inflammation, vitamin D, fertility, influenza, and testosterone in just minutes, at home. Cue sends the data via Bluetooth 4.0 to the user's smartphone, where the free Cue app reveals the interplay of activity, food, and sleep shaping the user at a molecular level. Cue stands just 3 inches tall, weighs less than a pound, and has an optional travel case that enables users to take it wherever they go. Cue includes a set of single-use cartridges and will be available for pre-order on May 13 at Additional cartridges can also be ordered at

Cue enables you to connect to your health at the molecular level. By simply adding a noninvasive droplet of saliva, blood, or nasal swab, you can access deep information about your body only previously available from a lab, on demand and on your schedule. Interactive charts put you in touch with your health, making it easy to discover new trends, monitor your progress, and share it with the people who matter most. Cue also features Life Feed, an incredible new smartphone-based way to visualize the daily effect of activity, food, and sleep on your molecular health. Cue makes research-based recommendations for foods proven to support health and alerts you when things change so you can achieve meaningful, daily improvements.

Health information is generated in just minutes by Cue's advanced composite microfluidic system and state-of-the-art biosensors that convert a biological sample into digital information, enabling a level of diagnostic power and sophistication previously unavailable in a consumer health device. Cue is packed with sensors and powered by advanced proprietary electronics, including cutting-edge Qi-standard wireless inductive-charging technology and the latest Bluetooth 4.0 low-energy (BLE) for fast, seamless communication between devices.

"We created Cue as a tool for people who are interested in connecting with their health in a much more direct, intuitive, and powerful way than ever before. People can now keep daily track of measurements that used to be available only on a yearly or bi-yearly basis," said Ayub Khattak, Cue founder and CEO. "We brought together the best minds and spent over four years creating the most advanced consumer health product we have ever seen."

"Our uncompromising focus on creating a simple user interface led us to develop incredible new technology that combines time-tested laboratory fundamentals with breakthrough hardware architecture, all packed into an amazing and timeless form. We worked to make sure that Cue delivered meaningful Information in a way that can be understood without a medical degree," said Clint Sever, Cue founder and Chief Product Officer. "The result of this approach is a product that opens up an entirely new world of possibilities for understanding and improving our health."

Cue is designed to be easy to use. Slip one of the five cartridges into Cue, which illuminates when it senses a cartridge and prompts the user to add a sample. Collect a sample with the included Cue Sample Wand, and slide it into the cartridge. Cue detects the presence of the Sample Wand when inserted and automatically starts the analysis. After a few minutes, Cue delivers the information wirelessly to your smartphone. When the analysis is complete, Cue prompts you to remove the cartridge and dispose of it. To enhance user safety and hygiene, the Sample Wand permanently locks inside the cartridge and is disposed of with the cartridge.

Cue is designed to go anywhere, giving users maximum flexibility of where and when to track their health. Cue lifts off the charging base so you can use it in anywhere in the home and its soft rubber shell and form-fitted travel case give you the confidence to take Cue anywhere, from the gym to the surf break to your ski trip. Cue detects when it has left the charging base and automatically enters sleep mode, conserving battery power while you travel, and cleverly self-aligns when it returns to the base.

Cue will be available for pre-order in the US on May 13, 2014. Pre-order pricing starts at $149 for the first 1,000 units; remaining limited quantity will be priced at $199 until sold out. The retail price will be $300. Cue includes a set of cartridges. Additional cartridges and the beautiful Cue travel case will be sold to Cue customers through Cue's online store at Cue is expected to begin shipping in Spring 2015.

Cue is an investigational device. It is not intended for use in the diagnosis of disease or other conditions, including a determination of the state of health, in order to cure, mitigate, treat, or prevent disease or its sequelae. Customers who pre-order Cue will be invited to take part in a usability study and provide feedback and data as an important part of Cue's path to FDA clearance.

The Cue app requires a smartphone running the latest version iOS or Android and equipped with Bluetooth 4.0 (BLE).

Cue tracks 5 key health marker molecules: inflammation, vitamin D, fertility, influenza, and testosterone.

  • Inflammation
    Optimize your workouts, recovery, and heart health by tracking C-reactive protein (CRP), a marker of inflammation. In response to stimulus like injury or chronic illness the body produces CRP, which many experts agree is the best overall marker of inflammation. Cue helps you manage your recovery from exercise, provide dietary recommendations to support a healthy cardiovascular system and lower your inflammation with smart lifestyle recommendations for activity and foods like kale and Omega-3 rich wild-caught salmon.
  • Vitamin D
    Stay balanced and healthy by tracking vitamin D. Nicknamed the "sunshine vitamin", vitamin D is actually a hormone produced by the body when sunlight strikes the skin. Smart recommendations from Cue help you schedule time in the sun to boost your vitamin D and elevate your mood, support for stronger bones, and improve your overall health.
  • Fertility
    Understanding the hormones in your body can provide you with an easy, predictable way on when it is the best time to try and maximize the chance to get pregnant. Maximize your chances of pregnancy by tracking Luteinizing Hormone (LH) levels. LH regulates fertility and tracking LH levels is the only method proven to indicate your peak time of fertility with accuracy. Visualize your LH levels as an indicator of fertility trends, discover new food choices proven to support fertility, and get alerts when LH is peaking so you know it's time to try.
  • Influenza
    Detecting flu early helps you and your loved ones can get better, faster. Influenza can cause mild to severe illness with symptoms like fever, runny nose, cough, body aches, and fatigue. If Cue detects flu, start the conversation with your physician so you can get on track to the treatment you need, faster than ever before.
  • Testosterone
    Maximize your performance, energy, and focus by tracking your free testosterone levels. Testosterone is a hormone that builds muscle mass, strength, bone health, and fuels sex drive. Discover how exercise like sprinting and strength can training boost your natural testosterone levels, and receive recommendations to optimize your diet to amplify your performance both inside and outside the gym.

To learn more about Cue, please visit to watch the Cue launch video.

About Cue
Cue is a San Diego-based technology company making consumer health products that enable people to connect to their health at the molecular level. Cue is developing its eponymous first product, a hardware device that measures 5 key health indicators and a smartphone-based app that shows the user how their health choices affect them at the deepest level.

Contact Information

    EVC Group
    Janine McCargo
    Tel: 646-688-0425
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