June 15, 2010 11:11 ET

Cultural and Heritage Tourism Seeing Steady Growth

ROCKVILLE, MD--(Marketwire - June 15, 2010) - has announced the addition of Mintel International Group Ltd.'s new report "Cultural and Heritage Tourism -- International," to their collection of Leisure Travel market reports. For more information, visit

According to UNESCO, cultural and natural heritage tourism is 'the most rapidly growing international sector of the tourism industry'. Although international data on the size of this market are hard to come by, the OECD and the UNWTO report that in 2007, cultural tourism accounted for 40% of all international tourism, up from 37% in 1995.

This report will help you to…

  • Identify opportunities for growth
  • Increase your market intelligence quickly and easily
  • Strategize consumer targeting
  • Translate consumer trends into business drivers
  • Pinpoint threats and adjust your business plans accordingly

Topics covered in the report include:

  • Market Background
  • Diversity of Cultural and Heritage Tourism
  • Market Size
  • Major Source Markets
  • Market Characteristics
  • International Cultural and Heritage Destinations
  • Industry Overview
  • Cultural and Heritage Organisations
  • What Next?

For more information, visit

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