SOURCE: Culturelle(R) Probiotics

August 24, 2015 10:22 ET

Culturelle® Debuts Only Triple-Action Immune Boosting Supplement to Include Probiotics

CROMWELL, CT--(Marketwired - August 24, 2015) - A leading immune health probiotic brand is bringing new innovation to the cough/cold aisle this month. Culturelle Advanced Immune Defense is the first supplement with a triple action immune boosting formula strengthened by probiotics.* The product is now available on shelves at drug, grocery and mass retailers nationwide.

The new formula is comprised of clinically proven ingredients for immune protection including: EpiCor®, a specialized yeast fermentate, Lactobacillus GG, the number one studied probiotic strain backed by over 125 studies focusing on immune health; and Vitamin C and Zinc.*††

"Over 70 percent of your immune system is in your digestive tract, so a healthy and balanced digestive system plays a vital role in maintaining your overall health and well-being," says Dr. Jennifer Wider^, health expert and medical advisor. "By adding the probiotic to Advanced Immune Defense, Culturelle is offering users the benefit of a clinically proven probiotic††, in combination with the antioxidant action in EpiCor and Vitamin C, giving your immune system an extra boost."*

"As the number one probiotic brand^^, our goal is to provide Culturelle users the most effective supplement to give their immune system extra protection*," says Sara Urbanek, Culturelle brand manager at i-Health, Inc. "New Advanced Immune Defense adds innovation by going beyond the typical Vitamin C and Zinc, giving consumers the clinically proven ingredients; Lactobacillus GG†† and antioxidant benefit of EpiCor®, which will provide a level of advanced immune health protection never seen before in this category."

Each once-a-day serving of Culturelle Advanced Immune Defense comes in a capsule-in-capsule form -- a technology that ensures freshness and viability of the probiotic -- for easy usage with no need to add water.

Culturelle Advanced Immune Defense is available in the cough/cold aisle at all major food and drug retailers nationwide, including Walmart, Target, CVS, Walgreens and Rite-Aid.

To learn more about this product and receive a $2.00 coupon, visit www.culturelle.com.

About Culturelle® Probiotics
Culturelle® is a leading national probiotic brand focused on improving the digestive and immune health of American families. Its portfolio of products covers the needs of families from children to adults. It is the only probiotic supplement brand in the U.S. to contain 100% Lactobacillus GG, the most clinically studied probiotic strain†† which has been demonstrated to restore the natural balance of good bacteria in the digestive tract to help alleviate occasional digestive distress as well as support the body's own natural defenses.*

About EpiCor®
Produced by a proprietary fermentation process, EpiCor is a unique dietary ingredient made with Saccharomyces cerevisiaeand consists of beneficial vitamins, minerals, amino acids and antioxidants. More than just an immune booster, the science surrounding EpiCor shows that EpiCor helps to maintain a strong immune system to support year-round good immune health.* EpiCor is not an isolated compound, as are many immune support ingredients on the market, but a complex comprised of beneficial metabolites together with vitamins, minerals, amino acids and antioxidants working together to support immune health.*

Culturelle® used under license by i-Health, Inc.

EpiCor® is a registered trademark of Embria Health Sciences, LLC.

^ Dr.Wider is a paid spokesperson for Culturelle.

^ ^ Nielsen xAOC 52 Weeks unit/dollar sales ending July 11, 2015

†† Based on the number of Lactobacillus GG clinical studies, as of May, 2015

± Sourced from Vitamin C and EpiCor®

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Contact Information

  • Gregory Russo
    the thomas collective
    37 W. 28th Street 12th Floor, New York, NY 10001
    212.229.2294 tel
    212.229.2482 fax
    website: thethomascollective.com