SOURCE: Culturelle

The Thomas Collective

June 24, 2016 10:00 ET

Culturelle® Expands Probiotic Offering for Everyday Wellness Support*

New Culturelle® Pro-Well™ 3-in-1 Complete Formula Helps Support Health in Three Ways*

CROMWELL, CT--(Marketwired - June 24, 2016) - Culturelle®, the leading probiotic brand^^, launches new Pro-Well™ 3-in-1 Complete Formula. This new addition to the line of probiotics for Everyday Wellness works naturally with the body to help support heart, digestive and immune health.*

Culturelle® Pro-Well™ 3-in-1 Complete Formula includes two key ingredients for multi-benefit support.* Each capsule contains 10 billion active cultures of the probiotic strain Lactobacillus GG to safely help restore the balance of good bacteria in the digestive tract -- contributing to both digestive health and overall immune health -- plus naturally sourced Omega-3s from MEG-3® fish oil, which provide heart-healthy nutrients.*

"We know that people are looking to take small steps that will impact their wellness every day," says April Mills, marketing director for Culturelle®. "We created Pro-Well™ 3-in-1 Complete Formula as the next step in our mission to help make it easier for everyone to realize their goal of becoming their healthiest selves both today and tomorrow.*"

With the average workday getting longer1 and the average American diet shown to be lacking in key nutrients2, health practitioners are recommending supplementation to support everyday wellness.

"It can be difficult to live a healthy and active life, especially with how busy everyone is today -- it is the one thing that always comes up with my clients," says Brooke Alpert^, a nutritionist and registered dietitian. "Together with the power of Lactobacillus GG and Omega-3s in Culturelle® Pro-Well™ 3-in-1 Complete Formula, you can support three important aspects of your health -- digestive, immune, and heart -- all in just one capsule.*"

In addition to providing new ways to support wellness, Culturelle® is encouraging Americans to be "The Healthiest You Ever" with a digital contest and educational hub, hosted on the probiotic's website. The program includes five levels of activities that motivate participants by offering them the opportunity to win a grand prize spa retreat and instant win prizes. Through activities, tips from experts, and other wellness information (i.e., recipes), entrants will be inspired to find their healthiest selves.

Culturelle® Pro-Well™ 3-in-1 Complete Formula is available nationally in the vitamin aisle at a suggested retail price of $25.99 for 30 capsules. For more information about new Culturelle® Pro-Well™ 3-in-1 Complete Formula and to secure a $5 coupon, visit www.culturelle.com/pro-well or to join "The Healthiest You Ever" challenge go to www.culturelle.com/thehealthiestyouever.

^^Based on: Nielsen xAOC 52 weeks ending January 23, 2016.
1 "Turns Out Americans Work Really Hard...but Some Want to Work Harder"
http://money.cnn.com/2015/07/09/news/economy/americans-work-bush/
2 "Most Americans Don't Get Enough Nutrients, but They Consume Over-the-Top Levels of Fat and Sodium: Study"
http://www.medicaldaily.com/most-americans-dont-get-enough-nutrients-they-consume-over-top-levels-fat-and-sodium-study-308141
^ Brooke Alpert is a paid spokesperson for Culturelle®.
Culturelle® and Pro-Well used under license by i-Health, Inc.
†† Based on the number of Lactobacillus GG clinical studies, as of May 2015
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

About Culturelle® Probiotics
Culturelle® is a leading national probiotic brand^^ with a portfolio of products trusted to deliver better digestive and immune support to American families from children to adults.^^* Culturelle® contains the most clinically studied probiotic strain, Lactobacillus GG, †† which has been demonstrated in over 1,000 scientific studies and 200 clinical studies to restore the natural balance of "good" bacteria in the digestive tract to help alleviate occasional digestive distress as well as support the body's natural defenses.* Culturelle® also encourages adults to support their overall health and wellness-now and long-term-with its line of Probiotics for Everyday Wellness, by offering choices that help support heart, digestive and immune health.*

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