SOURCE: Culturelle(R)

The Thomas Collective

June 02, 2016 10:30 ET

Culturelle® Gently Goes Where Kids Probiotics Have Never Gone Before

New Culturelle® Kids Regularity Gentle-Go™ Formula Addresses Children's Regularity Needs*

CROMWELL, CT--(Marketwired - June 02, 2016) - In a recent study of U.S. mothers with young children, over 60 percent of those surveyed identified the physical and emotional issues of occasional regularity as a top concern.· To help address this specific digestive issue, the probiotic brand most recommended by Pediatricians† has created Culturelle® Kids Regularity Gentle-Go™ Formula.* It combines the most clinically-studied good-for-you bacteria≈ with dietary fiber, sourced from kiwi and chicory root.

Each packet of the new child-specific product contains 2.5 billion active cultures of Lactobacillus GG with 3.5 grams -- or five prunes worth -- of dietary fiber to restore the natural balance of gut bacteria in the digestive tract and promote daily regularity.*

"Parents typically call the minute their child's bathroom routine becomes inconsistent, so having an option like Culturelle® Kids Regularity Gentle-Go™ Formula to turn to at a moment's notice will provide a great solution," says Dr. Jennifer Trachtenberg^, Pediatrician and mother. "By adding fiber and a proven beneficial probiotic to their child's routine, parents can breathe a sigh of relief knowing their children's digestive health can easily get back on track."*

"Our research has shown that kids' regularity is a top concern for parents, in particular when transitioning their toddler to solid foods," Nicole Bourdeau, senior brand manager for Culturelle® Kids, stated. "And as a brand parents trust with their children's digestive health, we felt we had a responsibility to offer an easy to use, drug-free option."*

Each sugar,††† dairy†† and gluten-free° serving of Culturelle® Kids Regularity Gentle-Go™ Formula comes in a flavorless packet, making it easy to mix into a child's favorite cold or room-temperature snack such as milk or apple sauce. The product is safe for children one year and older.

The new product is available at all major retailers, including Walmart, Target, CVS, Walgreens and Rite Aid, with a suggested retail price of $26.49.

For a $5.00 Culturelle® Kids coupon or to learn more about this product, visit www.culturelle.com/kidsregularity.

· Women's Health Study-Moms with Kids module; October 2012; MAI Marketing Analysts, LLC.

† Based on a 2014 survey among pediatricians recommending a probiotic brand.

≈ Based on the number of Lactobacillus GG clinical studies, as of May 2015.

^ Dr. Trachtenberg is a paid spokesperson for Culturelle®.

††† Contains sucrose which adds a dietarily insignificant amount of sugar. Not a reduced calorie food.

†† While there are no dairy-derived ingredients in the product, it is produced in a facility that also handles dairy ingredients.

° Meets the FDA's guidelines for gluten-free.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Culturelle® and Gentle-Go™ used under license by i-Health, Inc.

About Culturelle® Probiotics
Culturelle® is a leading national probiotic brand focused on supporting the digestive and immune health of American families.* Its portfolio of products covers the needs of families from children to adults. It contains 100% Lactobacillus GG, the most clinically studied probiotic strain,≈ which has been demonstrated to restore the natural balance of "good" bacteria in the digestive tract to help alleviate occasional digestive distress as well as support the body's natural defenses.*

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