SOURCE: Culver Franchising System, Inc.

Culver Franchising System, Inc.

April 13, 2015 16:00 ET

Culver's New Television Campaign Continues Focus on Fresh, High-Quality Beef

Viewers Get the Chance to See the Actual Cuts of Beef That Make Their ButterBurgers so Delicious

PRAIRIE DU SAC, WI--(Marketwired - April 13, 2015) - Fresh is a word that you hear often at Culver's. In a new television campaign starting today, viewers will get the chance to see just how important it truly is, especially when it comes to Culver's beef. Culver's co-founder Craig Culver, along with his local butcher, spotlight the three prize cuts that make up Culver's beef: sirloin, chuck, plate, and nothing more.

"As we continue to serve our existing guests and expand into new markets, we want to make sure our guests realize what makes Culver's special. Our beef is 100% fresh, never frozen Midwest-raised with no fillers," says David Stidham, vice president of marketing at Culver's. "Through our newest TV campaign, we're being completely transparent about what goes into our delicious ButterBurgers."

Watch the television spot at www.culvers.com and www.youtube.com/user/culversrestaurants.

The well-marbled beef delivers the richness and flavor that guests have come to expect from Culver's burgers. Each patty touches the grill only after it's ordered, and is seared to lock in the juices, ensuring that every ButterBurger reaches the table piping hot and delicious.

"Guests are able to choose from a wide range of options when it comes to enjoying the great taste of Culver's beef," says Stidham. "From the Culver's Deluxe, to a ButterBurger Cheese, as well as our limited time Pepper Jack Ranch Pub Burger, our farm fresh beef adds a delicious flavor to satisfy our guests' palates."

About Culver's

For over 30 years, Culver's guests have been treated to cooked-to-order food made with farm-fresh ingredients, served with a smile. The ever-expanding franchise system now numbers more than 500 family-owned and operated restaurants in 22 states. The restaurants' nationally-recognized customer service is based on small-town, Midwestern values, genuine friendliness and an unwavering commitment to quality. Signature items include the award-winning ButterBurger®, made from fresh, never frozen, beef, and Fresh Frozen Custard, including the famous Flavor of the Day program. For more information, visit www.culvers.com, www.facebook.com/culvers, www.twitter.com/culvers, www.google.com/+culvers or www.instagram.com/culvers.

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