SOURCE: Culver's

Culver's

March 21, 2011 16:21 ET

Culver's New Three Cheese ButterBurger® Tantalizes Taste Buds Three Times Over Through May 1

PRAIRIE DU SAC, WI--(Marketwire - March 21, 2011) - Culver's recently launched the new Three Cheese ButterBurger, giving guests three new reasons to head to Culver's. The ButterBurger, a guest favorite, is amplified with three varieties of cheese, all crafted in Culver's home state of Wisconsin. Cheddar (Kiel, Wis.), Swiss (New Berlin, Wis.) and American (Manitowoc County) bloom with flavor on the fresh, never frozen Midwest-raised beef seared on a grill. The lightly buttered, toasted bun gives a ButterBurger its signature name.

"Real Wisconsin cheese and dairy are at the heart of the Culver's menu. Wisconsin farmers have been cheese experts for more than 160 years, and their tried and true methods have come to produce the high-quality products that can now be enjoyed by cheese lovers nationwide in Culver's restaurants," said David Stidham, vice president of marketing for Culver's.

Each cheese featured on Culver's menu possesses a thoughtful, distinct flavor. For example, the Swiss used on menu items such as the Mushroom & Swiss ButterBurgers and the Wisconsin Swiss Melt is naturally aged to produce a nutty, slightly sweet flavor profile.

The key to big flavor in a cheeseburger is its freshness. Culver's ButterBurgers are cooked to order and then topped with real Wisconsin cheese. Additionally, Culver's Wisconsin cheeses are crafted using less vegetable oil than highly processed cheeses, so the cheese slices melt perfectly when added to a cooked-to-order ButterBurger.

There are several ButterBurgers that grace Culver's menu year round including "The Original," ButterBurger Cheese, Wisconsin Swiss Melt, Sourdough Melt, Mushroom & Swiss, The Culver's Deluxe, The Culver's Bacon Deluxe, the Cheddar ButterBurger and the Cheddar ButterBurger with Bacon.

About Culver's:
Culver's serves fresh food, always cooked to order, with genuine family values to each and every guest. Culver's is an expanding franchise system with more than 428 independently owned and operated restaurants in 19 states. The restaurants' award-winning customer service is based on small-town, Midwestern values, genuine friendliness and an unwavering commitment to quality and freshness. Signature items include the ButterBurger®, made from fresh, never frozen Midwest-raised beef, and fresh Frozen Custard, including the famous Flavor of the Day program. For more information, visit www.culvers.com, www.culvers.com/facebook or www.twitter.com/culvers.