SOURCE: Cundari


June 17, 2014 07:00 ET

Cundari Continues to Expand; Named Agency of Record for Princess Auto

TORONTO, ON--(Marketwired - June 17, 2014) - Winnipeg-based retailer Princess Auto has announced Cundari as their official agency of record. As AOR, Cundari will be a lead business partner and oversee and manage all branding and design, advertising, creative, strategy, digital and web, CRM, media, promotions and events for Princess Auto. 

Princess Auto, an 81-year old Canadian-owned enterprise specializing in tools and equipment for the home, shop and industrial markets, delivers through 36 stores in Canada and online. "We've had amazing success as an independent retail brand," says Geoff Frodsham, CEO, Princess Auto. "As we look to achieve very aggressive network growth, category and channel expansion, and brand building over the next 10 years, we know Cundari is the perfect forward-thinking agency to get us there."

In response to this sizable addition to their client roster, Cundari has added Group Account Director Adam Lang to oversee the business. Lang will bring strong strategic thinking and proven fiscal responsibility honed over a decade of retail and automotive experience with some of Canada's most valued brands. "It is a very exciting time at Cundari," said Jennifer Steinmann, EVP and Managing Director, Cundari. "We are thrilled to be a brand steward and true strategic partner for one of Canada's leading retail brands, and we know that Adam will provide the superior level of service clients have come to expect from Cundari." Consumers will begin seeing Cundari-produced Princess Auto advertising in 2014 and beyond.

Cundari is one of Canada's largest independently owned and operated communications agencies, applying thought leadership to the building of business solutions as the key benefit for client partners. Guided by the core philosophy "It's the thought that counts," Cundari, with offices in Toronto and Montréal, works in our two official languages across an array of disciplines such as research, strategic planning, brand identity, advertising, design, digital, experiential, direct and media planning. Established in 1980, Cundari Group Ltd. is proud to have been entrusted with premier brands including CIBC, BMW, SUBWAY, LCBO, Dempster's, Royal Canin and Primus. Cundari Group placed third in the Top 10 agencies in Canada, second in the Top 10 Canadian campaigns from 2012 (for Pain Squad) and seventh in the Top 10 digital agencies worldwide. Cundari was the only agency in Canada to rank in any of the worldwide lists. For more information, visit

Princess Auto Ltd. is a Canadian company with its home office located in Winnipeg, Manitoba. Through its store network and online/e-commerce, our 1,800 team members serve consumers coast to coast. Led by the Princess Auto Guarantee, which states, "No sale is final until you're satisfied," the company aims to provide quality products in five famous categories: Workshop, Driveline, Trailer, All Seasons and Surplus. Princess Auto is also proud to be the exclusive provider of Powerfist and Pro.Point brand name products. For more information, visit

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Contact Information

    Lisa Brown
    Manager, Relationship Marketing
    Tel : 416.642.5629
    Email: Email contact