SOURCE: HiveFire


April 11, 2011 08:00 ET

Curata Makes Content Marketing Easy With Free Trial of Content Curation

Technology Helps Marketers Establish Thought Leadership, Drive Leads and Engage Customers in Less Than 20 Minutes a Day

CAMBRIDGE, MA--(Marketwire - Apr 11, 2011) - Content marketing software company HiveFire unveiled today a new trial program that will enable marketers to use the company's leading content curation tool, Curata, free for 30 days. The offer comes on the heels of the findings from a recent HiveFire survey of over 150 marketing professionals which found 48 percent of marketers are currently using content curation -- the process of finding, organizing and sharing online content -- yet finding the time to create original content is among the biggest barriers to adoption.

Curata helps marketers overcome these challenges by combining content procurement, organization and distribution, thus significantly reducing the time required for content marketing. Marketers have the opportunity to easily update their microsites, blogs and social media channels with the most relevant, timely content for their customers and prospects, including both original and trusted third-party material from around the web. By doing this, companies establish thought leadership, improve search engine optimization (SEO) and drive qualified leads -- and Curata customers do it in less than 20 minutes a day. Curata customer Verne Global estimates the company saved significant time and $100,000 in traditional PR and online marketing expenses by using Curata to populate content for and establish the startup as a thought leader in the green data center industry.

Every trial comes with all of the benefits of a complete subscription. New trial customers will get a content curation expert who will work with the company to define its content requirements, from blog marketing to social media strategies, and align on goals. Additional advantages include:

  • Fast set up -- most services are up and running in less than a day
  • No IT involvement -- because Curata is web-based, marketers do not need IT to help with installation, software upgrades or integration, and they can use Curata from any computer
  • Easy-to-use interface -- find, organize and publish fresh content in just a few clicks
  • Complete training -- personal training sessions give marketers the complete confidence needed to be effective curators

"Content curation will forever change the way marketers generate content for their brands to engage their prospects and customers, which is why we're taking every opportunity, to teach marketers about its benefits and emerging best practices," said Pawan Deshpande, CEO, HiveFire. "We also know it's important for marketers to see the results content curation can deliver before investing in new technologies. With the Curata trial, we're inviting marketers to experience the power of content curation firsthand, without obligation. To help marketers get started, we are also offering access to our eBook, '5 Simple Steps to Becoming a Content Curation Rockstar.'"

The trial offer is currently available at

About HiveFire, Inc.
HiveFire provides easy-to-use marketing solutions for content curation and content marketing. HiveFire's product, Curata, allows marketers to quickly curate content on specific issues or topics in order to establish thought leadership own industry conversations and drive qualified web traffic. HiveFire was founded in 2007 and is headquartered in Cambridge, Mass. For more information, visit

Contact Information

  • Agency Contact:
    Katelyn Henry
    Version 2.0 Communications
    Email Contact

    HiveFire Contact:
    Jessie Zubatkin
    Senior Marketing Manager
    Email Contact