SOURCE: HiveFire

August 31, 2011 11:27 ET

Curata Powers Online News Portal for MITX's Second Annual FutureM Event

Curation Technology to Highlight Key Events, Trends and Discussions During Week-Long Experience in Boston

CAMBRIDGE, MA--(Marketwire - Aug 31, 2011) - HiveFire, Inc., the content marketing solution provider and maker of Curata, has announced that it is powering FutureM News Site that will provide up-to-the-minute information on FutureM, a week-long set of events organized by MITX (the Massachusetts Information Technology Exchange). FutureM is designed to help marketers learn about, tackle and manage the trends and technologies that will impact the future of marketing. The microsite is part of HiveFire's founding sponsorship of FutureM.

FutureM News Site by Curata is a central hub for blogs, articles and news related to the key marketing trends and topics being tackled at the event. The site gives MITX staff the ability to quickly find, organize and share relevant content from social and other online sources, while offering attendees a one-stop source for information and ideas related to FutureM.

In addition to providing Curata's firepower for the FutureM microsite, HiveFire is also on the agenda to lead a discussion on content curation during a game show-style event featuring "contestants" from among the marketing world's most influential thought leaders, including HiveFire CEO Pawan Deshpande, Hill Holliday Senior Vice President, Co-Director of Content Mike Dyer and others.

"I've spent over two decades working as a marketer within burgeoning marketing technology companies in the region and never has the spotlight shined so brightly on the work local companies are doing to drive the future of marketing globally," said Richard Turcott, chief marketing officer, HiveFire. "The region's technology innovation, coupled with its forward-thinking talent, makes me proud to be a part of this community. I am thrilled that Curata is being used as a platform to help find, organize and share material about FutureM to event participants and followers alike."

"Boston is the hub of marketing and technology, and Curata gives us an innovative way to capture and share relevant news and thought leadership to the FutureM community of marketers," notes Debi Kleiman, president of MITX, the organization behind FutureM. "As it did in 2010, its inaugural year, FutureM will again showcase the leading minds in modern marketing while providing an opportunity for learning, information sharing and idea exchanges -- and parties -- that will fuel the industry in the months and years to come. We welcome HiveFire, itself a marketing thought leader, as a partner to FutureM and to MITX for this year's events, and encourage the FutureM community to visit our FutureM News Site to see the amazing content we are curating."

About HiveFire, Inc.
HiveFire provides easy-to-use marketing solution for content curation and content marketing. HiveFire's product, Curata, allows marketers to quickly find, organize and share content on specific issues or topics in order to establish thought leadership, own industry conversations and drive qualified web traffic. HiveFire was founded in 2007 and is headquartered in Cambridge, Mass. For more information, visit

Contact Information

  • Agency Contact:
    Katelyn Henry
    Version 2.0 Communications
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    HiveFire Contact:
    Jessie Zubatkin
    Senior Marketing Manager
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