SOURCE: TalkAutism

March 21, 2007 08:00 ET

Cure Autism Now and TalkAutism Partner to Create AutismTown™

Web-Based Initiative Allows for Collaboration Within Autism Community

LOS ANGELES, CA -- (MARKET WIRE) -- March 21, 2007 -- Cure Autism Now (CAN) and TalkAutism have partnered to create AutismTown, a Web-based initiative aimed at bringing the autism community together and raising funds for autism research and technology programs. AutismTown (www.autismtown.com) is an online community where individuals, families and service providers can share their stories, images and perspectives, while contributing to awareness and funding for autism through the purchase of virtual real estate.

In addition to providing a gathering place for those in the autism community, AutismTown serves as an interactive fundraising initiative to help support Cure Autism Now's research and treatment programs and TalkAutism's ongoing online resource development. AutismTown provides visitors a unique chance to "purchase pixels" for a good cause, in discrete plots, on the AutismTown homepage; these plots can be populated with content of their choice, and the more pixels they purchase, the bigger their perpetual presence in AutismTown will be. Each 100-pixel plot (10x10 pixels) is $100.00.

Not only do the plots purchased create a unique, lasting web presence to support autism, there are many other things visitors can do with their plot in AutismTown:

--  Post a photo or video of their child and their family, tell their
    story and share their strength.
--  Post their association's logo and provide a direct link to their Web
    site.
--  Post their organization's logo and provide an update on their latest
    autism-related project for education, research and treatment.
--  Post words of encouragement and hope.
    
With each plot, AutismTown invites visitors to either stake their claim in our community and our fight to unlock the mysteries of autism, browse AutismTown's increasing 'homeowners,' and/or participate in monthly 'e-Scavenger Hunts' for prizes.

Funds raised by AutismTown are collected by TalkAutism with 75% of proceeds being donated to Cure Autism Now (www.cureautismnow.org). The remainder will support TalkAutism's (www.talkautism.org) free Web services for families and professionals.

About Autism

Autism is a complex brain disorder that inhibits a person's ability to communicate and develop social relationships, and is often accompanied by extreme behavioral challenges. Autism Spectrum Disorders are diagnosed in one in 166 children in the United States, affecting four times as many boys as girls. The diagnosis of autism has increased tenfold in the last decade. The Centers for Disease Control and Prevention have called autism a national public health crisis whose cause and cure remain unknown.

About TalkAutism (a service of Caring Technologies)

TalkAutism has provided FREE online resources for families and professionals via autism organization web sites since 2002. TalkAutism is a branded service of Caring Technologies Inc., whose mission is to bring enabling technology solutions to autism and broader disabilities. Innovations include 1) BI Capture™, a video-based "capture and access" system for behavior imaging™ used in classrooms, home and clinic settings 2) MyChildsHealthRecord platform for managing health history & progress and enabling televisits with specialists remotely and 3) iAbida -- application for electronic communication management for autism educators and parents. To learn more about Caring Technologies Inc. visit www.caringtechnologies.com. To learn more about TalkAutism services visit www.talkautism.com.

About Autism Speaks and Cure Autism Now

Autism Speaks and Cure Autism Now are dedicated to increasing awareness of the growing autism epidemic and to raising money to fund scientists who are searching for a cure. Cure Autism Now was founded in 1995 by Jonathan Shestack and Portia Iversen, parents of a child with autism. Autism Speaks was founded in February 2005 by Suzanne and Bob Wright, grandparents of a child with autism. Bob Wright is Vice Chairman and Executive Officer, General Electric, and Chairman and CEO, NBC Universal. Autism Speaks and Cure Autism Now (CAN) recently announced plans to combine operations, bringing together the two leading organizations dedicated to accelerating and funding biomedical research into the causes, prevention, treatments and cure for Autism Spectrum Disorders; to increasing awareness of the nation's fastest-growing developmental disorder; and to advocating for the needs of affected families. Together the organizations have awarded autism research grants valued at more than 50 million dollars. To learn more about Autism Speaks, please visit www.autismspeaks.org. To learn more about Cure Autism Now, please visit www.cureautismnow.org.

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