SOURCE: Rescue Beverage Corporation

December 10, 2007 11:00 ET

'The Cure' for the Common Hangover Arrives in Oregon and Washington Stores Just in Time for the Holidays

DENVER, CO--(Marketwire - December 10, 2007) - The Cure, the first healthy, all-natural, hangover remedy to relieve the negative effects of alcohol, is now available to consumers in Oregon and Eastern Washington. The Cure is a tropical-flavored, fast-acting powdered mix that effectively alleviates hangover symptoms when taken after alcohol consumption. The Cure is available for purchase in liquor stores across Oregon and Eastern Washington and online at Amazon.com.

"The holidays are filled with festivities where people want to drink socially, but still wake up and be at their best the next day," said Robert Scholl, president and chief executive officer of Rescue Beverage Corporation, manufacturer of The Cure. "That's where The Cure can help. Taking The Cure after alcohol consumption is the healthiest course of action after drinking. It supports the natural metabolism of alcohol, helps to alkalize the blood, and supports liver and kidney function. It is the only hangover remedy on the market that is a cure, not just a cover for hangover symptoms."

The Cure alleviates hangover symptoms such as headaches, nausea, dehydration, fatigue and upset stomach. Unlike other common home remedies such as sports drinks and pain relievers, The Cure purges toxins, rehydrates the body, and restores vitamins, minerals, electrolytes and nutrients lost during alcohol consumption.

Young Entrepreneur Sought Healthy Cure

As a successful Ironman athlete and health enthusiast, Scholl was interested in finding a healthy way to counteract the negative effects of alcohol on the body. At the age of 26, Scholl founded Rescue Beverage Corporation to find the elusive hangover cure.

To develop the proprietary, scientific formula for The Cure, Scholl worked closely with his sister, a developmental biologist at Duke University, and Bob Parrino, Ph.D., a clinical psychologist who studies alcohol effects. For more information or to purchase The Cure, visit www.TheCureDrink.com.

About Rescue Beverage Corporation

Rescue Beverage Corporation developed and manufactures The Cure, the only healthy, all-natural hangover remedy to relieve the negative effects of alcohol. Successful Ironman athlete Robert Scholl founded the company in 2006 to develop products that protect, rebuild, and fuel the body and mind. The company donates a significant portion of its profits to several worthy social and environmental causes, including programs to encourage responsible drinking. For more information, visit www.TheCureDrink.com.

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