SAN FRANCISCO, CA--(Marketwired - Nov 1, 2016) - Plexure, the global leader in IoT-driven CRM, today announced its partnership with Current, powered by GE, as the GE business builds its intelligent environment partner ecosystem.
By enabling brands to deliver a contextual, personalized and engaging consumer experience anywhere and at any time, Plexure's IoT-driven CRM helps its clients generate measurable increases. Current, GE's digital energy startup, is supporting the digital energy and data infrastructure that is giving retailers a 360-degree view of the brick-and-mortar shopping experience. Together, the companies' intelligent systems are revolutionizing the way that marketing, digital, loyalty and store operations professionals serve their customers.
Scott Bradley, CEO of Plexure, commented, "Plexure is ideally positioned to help retailers maximize value from GE's Predix platform. Weaving together a seamless view of the customer as they engage digitally and socially, Plexure also reports data from the store-level, which helps generate increased basket value and further engagement while that customer is in the store. We're excited to be a key Current partner as they build out their intelligent IoT retail practice."
Plexure's ability to deliver an enhanced customer experience leads to measurable increase in the lifetime value of the consumer. The company's IoT-driven CRM is at the center of customer experience management, and enables retailers and brands to provide a contextual, personalized and engaging experience in all channels.
"Through this partnership, Plexure has access to our Indoor Positioning API, which they have integrated into their IoT-driven CRM to provide promotional materials to shoppers in-store," said Robin Baker, Director of Alliances, Intelligent Environments at Current. "Plexure's functionality has integrated into Current's intelligent lighting systems -- LED systems equipped with sensors and software -- for retailers who want geo-based promotional capabilities."
Plexure will participate in GE's premier Industrial Internet event for technology leaders, Minds + Machines, November 15-16, 2016 in San Francisco.
More About Plexure IoT-Driven CRM
Plexure's award-winning IoT-driven CRM focuses on three comprehensive aspects of customer engagement: measurement, optimization and influence. The solution measures the exact value of every marketing interaction in physical and online worlds, gathering, analyzing and taking action from tens of thousands of live digital events per second. Plexure optimizes live customer engagements by leveraging digital insights, real-world conditions and in-store activity and automates how brands intelligently engage and influence customers real-time. Targeting specific contextual parameters such as the customer's immediate location or the weather around them, Plexure's IoT-driven CRM has an enterprise ready offers and coupons engine with POS integration capability. It targets the right customer and tracking unique offer codes all the way through to final transaction uplift.
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As Internet of Things (IoT) technology and connected devices enable multiple touch points in real time to reach customers, Plexure helps businesses understand the vast amount of customer data available and enable the delivery of targeted, personalized experiences. With a singular focus on improving real-world business transactions, Plexure's IoT-driven CRM is used by prominent global brands including McDonald's, 7-Eleven, Exxon, Anheuser Busch, The Compass Group and IKEA to drive and convert in-store visits to in-store sales.
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GE (NYSE: GE) is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. GE is organized around a global exchange of knowledge, the "GE Store," through which each business shares and accesses the same technology, markets, structure and intellect. Each invention further fuels innovation and application across our industrial sectors. With people, services, technology and scale, GE delivers better outcomes for customers by speaking the language of industry. www.ge.com