Curv Entertainment Commences Principal Photography on New Original Series REGUL8RS

BEVERLY HILLS, CA--(Marketwire - March 4, 2009) - Curv Entertainment Group, Inc. (PINKSHEETS: CEGO), a leading producer of original mobile entertainment, announced today that it has commenced principal photography on its first original series called REGUL8RS.

Set in modern day Los Angeles, REGUL8RS maintain order in the chaotic world of gangs and criminal organizations that rule the neighborhoods from West Hollywood to East L.A. The series is being directed by CURV CEO Russell Stuart.

REGUL8RS can be seen on the web or on a mobile device at www.REGUL8RS.com.

About Curv Entertainment Group:

Curv Entertainment Group, Inc. is a mobile entertainment company that strives to deliver consumers a more dynamic, interactive and fun mobile experience with the creation and deployment of interactive mobile websites, text and email services, mobile communities and destinations with photo, music and video sharing capabilities, custom-built mobile applications and entertainment content like music and video for mobile phone distribution on all major U.S. & Canadian Carriers and around the world.

Curv Entertainment Group is publicly traded Over the Counter under the ticker symbol "CEGO."

Forward-Looking Statement:

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "ACT"). In particular, when used in the preceding discussion, the words "plan," "confident that," "believe," "expect," "intend to" and similar conditional expressions are intended to identify forward-looking statements within the meaning of the ACT and are subject to risks and uncertainties, and actual results could differ materially from those expressed in any forward-looking statements. Such risks and uncertainties include, but are not limited to, market conditions, competitive factors, the ability to successfully complete additional financings and other risks.

Contact Information: Contact: Curv Entertainment Group, Inc. Russell Stuart CEO Email: