SOURCE: GlobalFit

September 04, 2007 14:08 ET

Curves and GlobalFit Team Up

Partnership to Help America's Working Women Gain the Benefits of Fitness

PHILADELPHIA, PA--(Marketwire - September 4, 2007) - Curves International Inc., the world's largest franchisor of fitness clubs, and GlobalFit, the nation's leading provider of healthy living benefits, announced a new partnership today to offer Curves memberships through GlobalFit's sponsored benefit program.

As U.S. companies struggle to keep healthcare costs under control, the partnership will make Curves' result-oriented fitness and weight-loss programs even more affordable for millions of American women who are eligible for the GlobalFit benefit through their employer or group affiliation.

"Curves was founded to make it easier for women to achieve the benefits of healthy living," said Curves' founder and CEO Gary Heavin. "By increasing our outreach to busy, working women, our partnership with GlobalFit is a natural extension of that mission."

The GlobalFit benefit is available to the employees and members of GlobalFit's 1,400 sponsoring companies and organizations. With this deal, the GlobalFit benefit now includes the lowest rates to Curves' nearly 8,000 U.S. locations.

"We're thrilled to have Curves join our family of providers," said Frank Napolitano, GlobalFit President and CEO. "Studies have shown the Curves program to be effective at helping women lose weight, improve aerobic capacity and increase bone density. This is exactly the sort of result-oriented healthy living program that corporations seek from GlobalFit."

About Curves:

Curves offers a 30-minute workout that combines strength training and sustained cardiovascular activity through safe and effective hydraulic resistance. Curves also offers a weight management program based on a groundbreaking, scientifically proven method to raise metabolic rate and end the need for perpetual dieting. Founders Gary and Diane Heavin are considered the innovators of the express fitness phenomenon that has made exercise available to over 4 million women, many of whom are in the gym for the first time. Gary is the author of numerous books including The New York Times bestseller "Curves," which is revolutionizing America's approach to dieting. With 10,000 locations in 54 countries, Curves is the world's largest fitness franchise and the tenth largest of all franchise companies in the world. For more information, please visit: www.curves.com.

About GlobalFit:

GlobalFit is the nation's leading provider of healthy living benefits. As The Source for a Better You, GlobalFit offers a comprehensive selection of programs, products and services designed to create a healthier world by changing the way people think about and access healthy living benefits. Since 1992, GlobalFit's signature offering has been its fitness club network, now with nearly 10,000 providers nationwide. For more information on GlobalFit, please visit www.globalfit.com.

Contact Information

  • For More Information Contact:

    Lisa White
    GlobalFit
    800.294.1500 x328

    Becky Frusher
    Curves International Inc.
    800.848.1096 x2502