NORWALK, CT--(Marketwire - October 6, 2010) - Curves International, Inc., the world's largest franchisor of fitness clubs, has selected Engage121, Inc., a software company with expertise in social media and franchise communications, to help Curves monitor brand sentiment, leverage their news content, and develop relationships with online audiences through multiple social media networks and blogs.
With thousands of locations in more than 75 countries, Curves is the first fitness and weight-loss franchise designed specifically for women, providing affordable exercise and nutritional solutions for millions across the globe. Curves will rely on Engage121 to expand the fitness leader's global community through social media.
The Engage121 software application allows Curves to simultaneously monitor all relevant social media networks and more than 200,000 blogs, as well as traditional news media. More importantly, Curves can immediately engage any individual identified from within the social media platforms or blogs that the application monitors. All activity in the application is tracked and measured to evaluate results. Presently, the Engage121 application integrates all leading social media networks and tools and can be customized to include additional platforms to meet client demand.
"With thousands of Curves locations across the country, social media allows us to listen to conversations and remain in close contact with our customers and franchisees," said Curves Corporate Communications Manager Becky Frusher.
"Engage121 will help us expand our presence across all social media networks, making it easier to communicate our news and promotions to current and potential members," Ms. Frusher added.
"We are pleased to have been selected by the most recognized fitness franchise in the world to facilitate their social media efforts," Engage121 CEO Jon Victor said. "We're excited to help Curves listen and engage conversations across all relevant networks and blogs in our integrated application," Victor said.
About Curves
Curves works to help women lose weight, gain muscle strength and aerobic capacity, and raise metabolism with its groundbreaking, scientifically proven method that ends the need for perpetual dieting. Curves works every major muscle group with a complete 30-minute workout that combines strength training and sustained cardiovascular activity through safe and effective hydraulic resistance. Founders Gary and Diane Heavin are considered the innovators of the express fitness phenomenon that has made exercise available to 4 million women. With thousands of locations in over 75 countries, Curves is the world's largest fitness franchise. For more information about Curves, please visit www.curves.com.
About Engage121
For more than ten years, Engage121 Inc. has provided communication services to hundreds of national franchisors, dealerships and direct sellers. With that decade of experience, the company developed a single social media application tailored for the unique communications needs of a national enterprise or brand with hundreds of sales locations. Engage121 Inc, formerly eNR Services, is the creative force behind the Engage121 social media application. The company continues to provide other, highly regarded communications tools: Grassroots PR, MediaQ, MatchPoint and AP Planner, and counts more than 2,000 industry-leading companies as valued clients. For more information, please visit www.engage121.com.
Contact Information:
Media Contacts:
Becky Frusher
Curves International
254.399.9285 x2502
bfrusher@curves.com
Stuart Tracte
The Morris + King Company for Engage121
212.561.7459
stuart.tracte@morris-king.com